December 20 - 26, 2010

Top Stories

  • Editor's note: SportsBusiness Journal will not publish the week of Dec. 27. The next issue will be the week of Jan. 3.

    This Week's Headlines

    MLS asking FSC for $20M a year
    Major League Soccer has asked Fox Soccer Channel to renew its TV deal at $20 million a year — nearly seven times more than the $3 million that FSC has paid annually since 2007, according to several sources.
    NBA on Christmas Day has a Super Bowl feel for T-Mobile
    On the 12th floor of a trendy downtown Miami hotel, 10 men and women are crammed into a bedroom, intently focused on two video monitors showing what’s going on between a man and a woman in a bathroom down the hall. But this is no voyeuristic exercise: The man in the bathroom is accustomed to people watching him perform. It’s Dwyane Wade, the Miami Heat guard, who is one of the NBA’s most popular players.
    DirecTV, Golf Channel far apart
    DirecTV could drop Golf Channel at the end of the year, potentially taking away about 15 million subscribers from the Comcast-owned channel. Golf Channel’s affiliate deal with the satellite distributor expires Dec. 31, and sources say that the two sides still are far apart.
    GE partnership caps productive year for PGA Tour
    General Electric will become a PGA Tour official partner, capping a flurry of sponsorship activity for the tour in the final months of 2010.

    2010 NASCAR Brand Leaderboard

    the detections
    NASCAR sponsor exposure
    put at $1.6B, down 16%; Lowe's
    rides Johnson's success.

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