SBJ/December 13-18, 2010/People

Santa had better be packing a stack of iPads this year

Jon Diament
Executive Vice President
Turner Sports Ad Sales & Marketing

Hopefully my family won’t read this before the holidays, since I plan to buy them a new 3-D television. Nothing looks better than sports and video games in 3-D.

Tom George

Senior Vice President

An iPad looks to be a virtual necessity. The ability to access and consume content on the fly, for me, requires a screen size bigger than a phone allows. They can only make the phone’s font size just so big! I have heard such good things about “Too Big to Fail” (by Andrew Ross Sorkin), I think I want to read it, though it strikes me as a little like closing the barn door after the horses are gone.

Richard Brand

Arent Fox LLP

What I would like to receive: Something that doesn’t require an adapter, charger, power cord, auxiliary cord, memory card or extra battery — as a gadget junkie, when I take a flight, I need to check my bags just so I can bring my assortment of electronics with me.

What I plan to be buying as gifts:

For my friends with a strong sense of charity and giving, the book “Give a Little: How Your Small Donations Can Transform Our World,” by Wendy Smith. It is life-changing and shows how every penny

makes a difference.

For my friends who are into health and sustainable living, a copy of “The Omnivore’s Dilemma,” by Michael Pollan. I can’t walk into a steakhouse without thinking about what I am about to eat and why I shouldn’t eat it.

And for my friends with similar depth to my own, “The Book of Basketball: The NBA According to the Sports Guy,” by Bill Simmons. Two years after reading it, I am still laughing.

And for my wife and children, something warm and comfortable — like a family week in Aruba or Barbados.

Damon Haley
Founder & Chief Strategist
Urban Marketing Corp. of America

The one gadget I would like to have is the Flip Video SlideHD. Love that I can capture so much and share with friends and family. As far as gifts, I will be giving away books. I have so many books, and they aren’t helping anyone just sitting on my bookshelf.

Christopher Erb
Senior Director, Partnership Marketing
EA Sports

Book: “Delivering Happiness: A Path to Profits, Passion, and Purpose,” by Tony Hsieh. I am a big fan of Zappos’ commitment to culture and customer service.

Gadget: MacBook Air. I bought one for my wife as an anniversary gift and was instantly jealous!

Jennifer Rottenberg
Chief Marketing Officer
USA Water Polo

What I hope to receive:

Gadget: A JVC Picsio, waterproof, pocket still/video camera — great for when I’m at the pool!

Book: “Between Earth and Heaven: The Architecture of John Lautner.”

CDs: Anything from Nickelback that I don’t currently own.

Other: REUSE Jeans, super fashionable and eco-friendly.

What I’ll be buying as gifts:

Kaenon polarized sunglasses for all my water polo colleagues who need protection on the pool deck.

A Superman action figure and a new guitar for my nephew.

Swim Bears from SwimOutlet for my twin niece and nephew.

The Men of USA Water Polo 2011 Calendar for the women on my list.

Autographed covers of the ESPN The Magazine Body issue, featuring the USAWP women’s team, for the men on my list.

Peter Englehart
Competitor Group

I don’t know how Santa is going to review me this year, but in a perfect world I would be elated if the following gifts were under the tree on Christmas morning:

A new road bike

A trip to Alpe d’Huez, France, for a mountaintop finish of the Tour de France this summer

Escort Passport iQ Radar Detector

A paddle surfboard

David Grant
Team Epic

In the spirit of giving and of personalization, I’m a big fan of charitable gift cards, which can be directed to the charities of your choice. I’ve found that those who receive these also tend to give them. Giving is clearly contagious.

Andrew Judelson
Executive Vice President &
Chief Revenue and Marketing Officer
U.S. Ski and Snowboard Association

I’ve always said that the goal is to have my two sons, Wilder (4) and Dylan (2), on the Olympic podium in 2026, so the gift I’m most looking forward to giving this season is a pair of Atomic race skis to Wilder and a pair of Head race skis to Dylan. Time to begin the preparation for 2026, boys!

Anheuser-Busch is a longtime supporter of the U.S. Ski Team and U.S. Snowboarding, and around the holidays A-B sends a nice gift to its partners. So this season I’m most looking forward to receiving my annual supply of Bud Light to toast in the New Year.

And of course, I’d love to receive the gift of being with my family, including extended family back east and up north in Canada, during the holiday season.

John Brenkus
Creator & Host
ESPN’s “Sport Science”
BASE Production

I’m hoping Santa has a fleet of iPads, not for me but for all my close friends. It’s a real game changer!

Scott McCune
Vice President,
Integrated Marketing

I have some great ideas for giving gifts this year. Starting with CDs, I plan to give Train’s new hit single “Shake up the happiness … It’s Christmas time,” a very upbeat and fun approach to Christmas, and also K’Naan’s “Waving Flag” single, which became the unofficial song of the FIFA World Cup and has already sold more than 2 million downloads. My friends will love these.

As for books, a limited-edition coffee-table book for the ages: “The African Book of Happiness” was created by artist/photographer Joseph Peter along with Coca-Cola, and it captures the epic journey of the FIFA World Cup Trophy across the entire continent of Africa, showing the joy and happiness the trophy and Coca-Cola brought to people in all 53 countries in Africa.

Finally, for my more active friends, I plan to give the new PlayStation 3 Move. This is an amazing game with some very cool technology and really gets you up and moving.

Lenny Daniels
Executive Vice President &
Chief Operating Officer
Turner Sports

I’m sure I’ll be buying an iPad or two, probably for the parents. I don’t really hope to receive anything more than a creative picture from my son as he learns to use “kid pics” on the computer.

Justin Johnson
Senior Vice President,
Corporate Sales and Marketing
New York Islanders

Book: “The Five Dysfunctions of a Team,” by Patrick Lencioni. I will provide this to my staff — not because they are a dysfunctional team by any stretch but, rather, because it succinctly articulates how to define a company’s true direction and, somewhat more importantly, which members are “rowing in the wrong direction.”

Gadget: An iPad for my wife, as she is more of an early adopter than I am and she can teach me why I need one … because I think I do.

As far as receiving gifts, I have asked for a goose egg this year. Given the gift of good health, a beautiful and loving family, and friends who support me, I am simply in need of nothing. Next year, I may get greedy.

Harlan Stone
Chief Business & Marketing Officer
U.S. Tennis Association

Time … the most precious commodity we all want — for family, for friends, and maybe even just to be solo for a day here and there.

The new George Washington bio, “Washington: A Life,” by Ron Chernow. As an American history buff, with a kid at Washington and Lee University, it’s a must read.

A new left hip … so I am ready for the USTA 55 & over circuit in a year!

One other gift request: No rain on U.S. Open Finals Sunday! I know Sean McManus is asking for the same from Santa on this one!

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