SBJ/Dec. 6-12, 2010/SBJ In-Depth

Sources: Battle’s role shrinks at IMG

Pat Battle will remain chairman of IMG College through the end of the year, but he no longer has a decision-making position with the company, according to industry sources.

George Pyne, president of IMG Sports & Entertainment, described Battle’s role as a consultant to the college division, but would not elaborate on his status.

Battle has moved out of the day-to-day operations of the company, say those close to the situation. Ben Sutton was named president of IMG College in July when IMG first announced the acquisition of ISP Sports, the company Sutton founded. The deal called for Sutton to report directly to Pyne.

Battle confirmed that he remains chairman, but would not comment on his future status with the agency.

Collegiate Licensing Co., the business founded by Battle’s father, Bill, was the first acquisition IMG made to get into the college space. IMG bought CLC for close to $100 million in 2007 and Pat Battle was installed as the senior corporate vice president, where he oversaw the formation and development of IMG College.

Those in the industry believe Battle’s next move could be to go into business with his close friend Billy Payne, both of whom are members at Augusta National and longtime residents of Atlanta.

— Michael Smith
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