SBJ/Dec. 6-12, 2010/SBJ In-Depth

A sampling of recently signed multimedia rights deals

A sampling of recently signed
multimedia rights deals

SCHOOL

TOTAL VALUE
(MILLIONS)

LENGTH

AGENCY

Tennessee

$133.0

15 years

IMG College

Nebraska

$112.5

13 years

IMG College

Ohio State

$110.0

10 years

IMG College

Florida

$100.0

10 years

IMG College

North Carolina

$97.5

13 years

Learfield Sports

Texas*

$94.0

10 years

IMG College

Georgia

$92.8

8 years

IMG College#

Michigan

$86.0

12 years

IMG College

Arizona

$80.4

12 years

IMG College

Connecticut

$80.0

10 years

IMG College

Kentucky

$80.0

10 years

IMG College

Wisconsin

$76.0

12 years

Learfield Sports

Alabama**

$75.4

10 years

Learfield/IMG College#

Oklahoma

$75.0

10 years

Learfield Sports

LSU

$74.5

10 years

CBS Collegiate

Sports Properties

Arkansas

$73.0

10 years

IMG College#

Arizona State

$70.0

10 years

IMG College#

Oregon

$67.1

10 years

IMG College

Florida State

$66.0

10 years

IMG College#

Kansas

$65.0

10 years

IMG College

South Carolina

$59.0

9 years

IMG College#/Learfield

Oklahoma State

$56.5

10 years

Learfield Sports

Auburn

$51.3

9 years

IMG College#

Mississippi State

$40.0

10 years

Learfield Sports

Missouri

$32.5

11 years

Learfield Sports

Texas Tech

$31.7

7 years

Learfield Sports

Cincinnati

$30.0

12 years

IMG College

Notre Dame

$26.0

10 years

IMG College#

St. John’s

$20.0

10 years

IMG College#

* Estimated value, as Texas' deal is a revenue-share instead of a guaranteed figure.
** Does not include an additional $10 million in value that followed ISP's purchase of Action Sports.
# Formerly ISP Sports
Source: SportsBusiness Journal research

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