SBJ/Dec. 6-12, 2010/Faces & Places

From the Motorsports Marketing Forum

At last week's Motorsports Marketing Forum in Las Vegas, A.J. Allmendinger outlined his work with Richard Petty and Ken Block on a new program for the Ford Fiesta.

Motocross legend and Metal Mulisha CEO Brian Deegan talked about racing and branding.

Driver Jeff Burton said of NASCAR: "We've lost fans over the past four years, and I think we'll gain them back over the next four years."


Andretti Autosport Owner Michael Andretti discussed the challenges of owning a race operation.
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