SBJ/20101129/SBJ/SBD Reader Survey

Sponsorship


GETTY IMAGES

If you were a brand, would you sign Tiger Woods as an endorser?
Yes
35.92%
No
64.08%
Responses: 1,094
 

GETTY IMAGES

Event in 2010 that gave sponsors the biggest return
FIFA World Cup
72.47%
Vancouver Olympics
27.53%
Responses: 1,086

NBAE / GETTY IMAGES

Corporate sponsors you would most want aligned with your property
(Note: Respondents could make up to three selections.)
Nike
34.11%
Coca-Cola
31.30%
Apple
28.12%
Anheuser-Busch
21.37%
American Express
15.09%
Visa
11.90%
Adidas
11.53%
Google
10.50%
Responses: 1,067
 
Trend in athlete endorsements in the next five years
Big increase
5.40%
Slight increase
48.63%
No growth
25.82%
Slight decrease
17.22%
Big decrease
2.93%
Responses: 1,092
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SBJ/SBD Reader Survey

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