SBJ / 20101129 / Motorsports

SBJ/20101129/SBJ/SBD Reader Survey

Motorsports

Published November 29, 2010

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Motorsports property best positioned for growth
IndyCar Series
56.16%
AMA Supercross / Motocross
21.61%
NHRA
13.44%
American Le Mans
6.78%
IHRA / Nitro Jam
2.01%
Responses: 796
 
Biggest challenge facing the IndyCar Series in the year ahead
TV ratings
33.01%
Marketing its drivers
32.41%
Attendance
18.19%
Sponsorship costs
7.23%
Scheduling
3.01%
Health of U.S. automakers
2.77%
Other
3.37%
Responses: 830

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Biggest challenge facing NASCAR in the year ahead
TV ratings
24.39%
Mainstream appeal of drivers
20.07%
Attendance
17.04%
Rising cost of sponsorships
14.12%
PR and messaging
8.40%
Performance of most popular drivers
5.37%
Health of U.S. automakers
4.90%
Scheduling
2.10%
Other
3.62%
Responses: 856
 
How would you characterize the state of NASCAR today?
Sport not delivering enough value for what it’s charging
52.87%
Needs better PR because reports of demise are exaggerated; still a good investment
33.06%
Still a very strong domestic property; No. 2 to the NFL
7.97%
Other
6.10%
Responses: 853
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