SBJ/20101129/SBJ/SBD Reader Survey

Best of the rest

Biggest challenge facing professional golf
Developing more widely known stars
35.46%
Creating more interest outside the majors
31.76%
Getting Tiger to win
15.01%
Television ratings
6.06%
Post-bailout stigma about golf hospitality and sponsorship
5.45%
Financial struggles in the finance and auto industries
2.98%
International growth
1.85%
Other
1.44%
Responses: 973


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Most progressive
golf property
PGA Tour
52.18%
European Tour
16.81%
LPGA
13.65%
USGA
8.73%
PGA of America
8.62%
Responses: 916
 


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Growth potential for action sports
Still room for growth
59.27%
Has already peaked
32.18%
On the decline
8.55%
Responses: 982
 


Media company that will win the rights to become the IOC’s TV partner in the U.S. for the 2014 and 2016 Olympics
NBC
58.24%
ESPN/ABC
32.08%
Fox
5.73%
CBS
3.95%
Responses: 1,013
 

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Most progressive tennis property
ATP World Tour
42.89%
USTA
40.05%
WTA Tour
17.06%
Responses: 879
 

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Sport with the biggest growth potential as a national property
Soccer
53.81%
Lacrosse
23.84%
Action sports
14.24%
Poker
4.95%
Rodeo
3.17%
Responses: 1,011
 

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Biggest challenge facing professional tennis
Creating more interest outside the Grand Slams
44.15%
Developing more widely known stars
36.99%
Television ratings
11.61%
Sponsorship sales
3.52%
International growth
1.76%
Other
1.97%
Responses: 965
 
Global property you would most want to be associated with
FIFA World Cup
50.88%
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