SBJ / 20101129 / About the industry

SBJ/20101129/SBJ/SBD Reader Survey

About the industry

Published November 29, 2010

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Most marketable athlete
Peyton Manning
39.03%
Derek Jeter
17.92%
LeBron James
9.38%
Tom Brady
6.76%
Kobe Bryant
4.50%
Responses: 1,909

 


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Biggest sports business story of the year
South Africa hosts the World Cup, and who will forget those horns?
21.85%
LeBron James uses TV show to announce where he will play
20.71%
CBS and Turner partner on $10.8 billion TV deal with the NCAA
12.28%
Tiger Woods returns to competition, but play suffers
11.08%
Conference realignment sends schools to new homes,
but Texas sits it out
10.25%
Responses: 1,922

 


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Best sports
event to attend
Super Bowl
20.72%
FIFA World Cup
16.41%
NCAA Final Four
11.69%
World Series
8.26%
Summer Olympics
7.90%
Masters
7.13%
Responses: 1,949

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Biggest threat to sports
Rising ticket prices
28.96%
Disconnect with fan base
19.84%
Improvements to the in-home viewing experience hurting attendance
16.50%
Inflated salaries
11.99%
Losing competitive balance
6.36%
Integrity of the game
5.28%
Players’ poor off-field conduct
4.36%
Use of performance-
enhancing drugs
3.23%
Other
3.49%
Responses: 1,951

 
Most powerful brand in sports
ESPN
34.89%
Nike
25.69%
New York Yankees
18.36%
Responses: 1,964

 


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Most influential person in sports business
Roger Goodell
32.60%
George Bodenheimer
17.97%
Dick Ebersol
10.21%
David Stern
6.77%
Bud Selig
5.26%
Responses: 1,920
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