SBJ/20101129/SBJ/SBD Reader Survey

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  • 2010 SBJ/SBD Reader Survey

    The sixth annual SportsBusiness Journal/SportsBusiness Daily Reader Survey is in the books, and readers weighed in on who’s hot, who’s not, and who’s worth watching. Among the highlights:

    Soccer continues to grow in stature. The FIFA World Cup in South Africa was voted the sports business story of the year, and voters said they’d rather be associated with the World Cup than the Summer Olympics. The World Cup followed a close second to the Super Bowl when voters were asked about the best sports event to attend. Closer to home, voters singled out MLS as the sports property with the most growth potential.

    Readers said that rising ticket prices pose the biggest threat to sports (nearly 29 percent said so), followed by a disconnect with the fan base at 20 percent.

    More readers are using social media, but growth appears moderate. For example this year, 42 percent of voters said they use Twitter, compared with 35 percent in last year’s survey.

    How bad has Tiger Woods harmed his reputation as a product endorser? More than 64 percent of voters said they wouldn’t sign a deal with the golfer.

    Voters said LeBron James’ “Decision” was the second-biggest story of the year, but that doesn’t mean they think Miami’s new dream team will win a championship this season. In fact, nearly 79 percent of voters said no NBA title this season.

    Cowboys Stadium was named the best NFL stadium, but voters predict that New Meadowlands Stadium will be the first among the two to land a naming-rights deal.

    Finally, those tuning in NBC’s “Sunday Night Football” will see the readers’ picks for favorite play-by-play personality (Al Michaels) and game analyst (Cris Collinsworth).

    Turnkey Sports & Entertainment provided technical support for the survey, which was conducted online over three weeks starting Sept. 27. Readers accessed the survey via the SportsBusiness Journal website and the site of sister publication SportsBusiness Daily.

    Highlights of the results show only the top vote-getters in each of the categories.

    Print | Tags: SBJ/SBD Reader Survey
  • About the industry



    Most marketable athlete
    Peyton Manning
    39.03%
    Derek Jeter
    17.92%
    LeBron James
    9.38%
    Tom Brady
    6.76%
    Kobe Bryant
    4.50%
    Responses: 1,909

     


    GETTY IMAGES

    Biggest sports business story of the year
    South Africa hosts the World Cup, and who will forget those horns?
    21.85%
    LeBron James uses TV show to announce where he will play
    20.71%
    CBS and Turner partner on $10.8 billion TV deal with the NCAA
    12.28%
    Tiger Woods returns to competition, but play suffers
    11.08%
    Conference realignment sends schools to new homes,
    but Texas sits it out
    10.25%
    Responses: 1,922

     


    GETTY IMAGES

    Best sports
    event to attend
    Super Bowl
    20.72%
    FIFA World Cup
    16.41%
    NCAA Final Four
    11.69%
    World Series
    8.26%
    Summer Olympics
    7.90%
    Masters
    7.13%
    Responses: 1,949

    GETTY IMAGES

    Biggest threat to sports
    Rising ticket prices
    28.96%
    Disconnect with fan base
    19.84%
    Improvements to the in-home viewing experience hurting attendance
    16.50%
    Inflated salaries
    11.99%
    Losing competitive balance
    6.36%
    Integrity of the game
    5.28%
    Players’ poor off-field conduct
    4.36%
    Use of performance-
    enhancing drugs
    3.23%
    Other
    3.49%
    Responses: 1,951

     
    Most powerful brand in sports
    ESPN
    34.89%
    Nike
    25.69%
    New York Yankees
    18.36%
    Responses: 1,964

     


    GETTY IMAGES

    Most influential person in sports business
    Roger Goodell
    32.60%
    George Bodenheimer
    17.97%
    Dick Ebersol
    10.21%
    David Stern
    6.77%
    Bud Selig
    5.26%
    Responses: 1,920

    Print | Tags: SBJ/SBD Reader Survey
  • About You

    Personal economic situation compared to the same time last year



    Responses: 1,950
     

    Do
    you
    use
    Twitter?
    Yes
    42.18%
    No
    57.57%
    What is Twitter?
    0.26%
    Responses: 1,949

    GETTY IMAGES

    Hours a week spent watching or attending sporting events
    0-2
    3.99%
    3-5
    17.75%
    6-8
    26.55%
    9-11
    17.60%
    12-14
    11.56%
    15 or more
    22.56%
    Responses: 1,955

    Print | Tags: SBJ/SBD Reader Survey
  • Best of the rest

    Biggest challenge facing professional golf
    Developing more widely known stars
    35.46%
    Creating more interest outside the majors
    31.76%
    Getting Tiger to win
    15.01%
    Television ratings
    6.06%
    Post-bailout stigma about golf hospitality and sponsorship
    5.45%
    Financial struggles in the finance and auto industries
    2.98%
    International growth
    1.85%
    Other
    1.44%
    Responses: 973


    GETTY IMAGES

    Most progressive
    golf property
    PGA Tour
    52.18%
    European Tour
    16.81%
    LPGA
    13.65%
    USGA
    8.73%
    PGA of America
    8.62%
    Responses: 916
     


    GETTY IMAGES

    Growth potential for action sports
    Still room for growth
    59.27%
    Has already peaked
    32.18%
    On the decline
    8.55%
    Responses: 982
     


    Media company that will win the rights to become the IOC’s TV partner in the U.S. for the 2014 and 2016 Olympics
    NBC
    58.24%
    ESPN/ABC
    32.08%
    Fox
    5.73%
    CBS
    3.95%
    Responses: 1,013
     

    GETTY IMAGES

    Most progressive tennis property
    ATP World Tour
    42.89%
    USTA
    40.05%
    WTA Tour
    17.06%
    Responses: 879
     

    GETTY IMAGES

    Sport with the biggest growth potential as a national property
    Soccer
    53.81%
    Lacrosse
    23.84%
    Action sports
    14.24%
    Poker
    4.95%
    Rodeo
    3.17%
    Responses: 1,011
     

    GETTY IMAGES

    Biggest challenge facing professional tennis
    Creating more interest outside the Grand Slams
    44.15%
    Developing more widely known stars
    36.99%
    Television ratings
    11.61%
    Sponsorship sales
    3.52%
    International growth
    1.76%
    Other
    1.97%
    Responses: 965
     
    Global property you would most want to be associated with
    FIFA World Cup
    50.88%
    Print | Tags: SBJ/SBD Reader Survey
  • College



    Grade the NCAA’s effectiveness with regard to oversight of college sports
    A
    5.99%
    B
    30.41%
    C
    35.12%
    D
    19.26%
    F
    9.22%
    Responses: 1,085
     


    Company/brand that has done the best job aligning with college sports through corporate sponsorship
    Nike
    24.76%
    Capital One
    14.93%
    Allstate
    14.65%
    Home Depot
    12.85%
    Responses: 1,058
     

    GETTY IMAGES

    Favorite college sport
    Football
    50.73%
    Basketball
    36.90%
    Ice Hockey
    4.67%
    Lacrosse
    2.56%
    Baseball
    2.29%
    Soccer
    2.11%
    Other
    0.73%
    Responses: 1,092
     
    Biggest challenge facing new NCAA President Mark Emmert
    Commercialization of student athletes
    34.47%
    Format for determining football championship
    22.74%
    Conference realignment
    13.59%
    Academic standards for student athletes
    12.94%
    Revenue disparity among schools
    12.66%
    Other
    3.60%
    Responses: 1,082
     

    Conference that benefited more from the recent BCS conference realignment
    Big Ten
    61.57%
    Pac-10
    38.43%
    Responses: 1,046

    Print | Tags: SBJ/SBD Reader Survey
  • Facilities


    GETTY IMAGES

    Best NBA arena
    Staples Center (Los Angeles Clippers, Lakers)
    24.20%
    Madison Square Garden (New York Knicks)
    13.65%
    Conseco Fieldhouse (Indiana Pacers)
    8.84%
    TD Garden (Boston Celtics)
    7.73%
    Responses: 996
     

    PATRICK E. MCCARTHY

    Best soccer-specific stadium
    Red Bull Arena (New York Red Bulls)
    41.11%
    Home Depot Center (L.A. Galaxy, Chivas USA)
    18.98%
    PPL Park (Philadelphia Union)
    10.74%
    Responses: 922
     

    GETTY IMAGES

    Best MLB ballpark
    Yankee Stadium (New York Yankees)
    15.03%
    Fenway Park (Boston Red Sox)
    14.29%
    AT&T Park (San Francisco Giants)
    9.37%
    Citizens Bank Park (Philadelphia Phillies)
    9.37%
    Wrigley Field (Chicago Cubs)
    8.63%
    Responses: 1,078
     

    PATRICK E. MCCARTHY

    Which NFL stadium will get a naming-rights deal done first?
    New Meadowlands Stadium
    59.98%
    Cowboys Stadium
    40.02%
    Responses: 1,072

    GBUD FORCE

    Best NFL stadium
    Cowboys Stadium (Dallas Cowboys)
    37.73%
    New Meadowlands Stadium (New York Giants, Jets)
    13.47%
    Lambeau Field (Green Bay Packers)
    9.84%
    Responses: 1,047
     

    RENEE ROSENSTEEL

    Best NHL arena
    Consol Energy Center (Pittsburgh Penguins)
    10.84%
    Madison Square Garden (New York Rangers)
    10.74%
    Wells Fargo Center (Philadelphia Flyers)
    8.24%
    Xcel Energy Center (Minnesota Wild)
    7.40%
    Prudential Center (New Jersey Devils)
    6.78%
    Responses: 959
     

    GETTY IMAGES

    Best motorsports venue
    Daytona International Speedway
    24.89%
    Indianapolis Motor Speedway
    23.87%
    Bristol (Tenn.) Motor Speedway
    10.47%
    Responses: 888

    Print | Tags: SBJ/SBD Reader Survey
  • Labor & Agents


    GETTY IMAGES

    You are an athlete about to negotiate a new contract. Which agent below would you want in your corner?
    Scott Boras
    35.29%
    Tom Condon
    13.35%
    Arn Tellem
    8.48%
    Drew Rosenhaus
    7.69%
    Mark Steinberg
    7.69%
    Responses: 884
    Strongest players union
    MLBPA
    54.76%
    NFLPA
    35.10%
    NBPA
    7.93%
    NHLPA
    2.22%
    Responses: 946


    Print | Tags: SBJ/SBD Reader Survey
  • Media


    JOE FARAONI / ESPN

    Favorite studio show
    SportsCenter
    34.62%
    Pardon the Interruption
    23.64%
    Mike and Mike in the Morning
    9.14%
    Real Sports with Bryant Gumbel
    7.56%
    Responses: 1,138
     



    Who produces better sports documentaries?
    HBO
    55.99%
    ESPN
    44.01%
    Responses: 1,136

     


    JOE FARAONI / ESPN

    NFL pregame show you enjoy the most
    Sunday NFL Countdown (ESPN)
    35.65%
    Fox NFL Sunday (Fox)
    28.32%
    The NFL Today (CBS)
    16.81%
    Football Night in America (NBC)
    14.39%
    NFL GameDay Morning (NFL Network)
    4.83%
    Responses: 1,077
     


    Favorite sports-related mobile app
    ESPN ScoreCenter
    27.27%
    MLB.com At Bat
    23.71%
    NFL Mobile
    7.22%
    CBS Sports Mobile
    5.81%
    ESPN Fantasy Football
    5.81%
    NBA Game Time
    4.50%
    Responses: 1,067
     

    League/property with the best overall digital strategy
    MLB
    33.75%
    NFL
    28.95%
    NBA
    13.85%
    NHL
    8.70%
    Responses: 1,126
    Favorite major league website
    MLB.com
    33.33%
    NFL.com
    25.27%
    NBA.com
    11.05%
    NHL.com
    8.61%
    MLSsoccer.com
    7.25%
    PGATour.com
    5.25%
    Responses: 1,104


     

    Favorite TV play-by-play personalities
    Al Michaels
    29.11%
    Bob Costas
    29.02%
    Jim Nantz
    21.02%
    Joe Buck
    18.91%
    Mike Tirico
    16.27%
    Responses: 1,137


    ABC PHOTO / AADE ROSENHAL


    Favorite TV game analysts
    Cris Collinsworth
    26.25%
    Kirk Herbstreit
    24.11%
    Troy Aikman
    19.73%
    Jon Gruden Print | Tags: SBJ/SBD Reader Survey
  • MLB


    GETTY IMAGES

    Most effective team owner
    Hal Steinbrenner (New York Yankees)
    31.63%
    John Henry/Tom Werner (Boston Red Sox)
    18.16%
    Bill Giles/David Montgomery (Philadelphia Phillies)
    11.30%
    Jim Pohlad (Minnesota Twins)
    9.62%
    Responses: 1,195
     


    UPI / NEWSCOM

    Least effective team owner
    Bob Nutting (Pittsburgh Pirates)
    24.45%
    Fred Wilpon (New York Mets)
    11.67%
    Peter Angelos (Baltimore Orioles)
    11.50%
    Frank McCourt (Los Angeles Dodgers)
    11.41%
    Responses: 1,174
    Most innovative business practices
    New York Yankees
    21.11%
    Boston Red Sox
    16.55%
    Minnesota Twins
    9.66%
    San Francisco Giants
    7.69%
    Responses: 1,118


    GETTY IMAGES
     
    Will MLB reach a new labor deal without a work stoppage?
    Yes
    86.73%
    No
    13.27%
    Responses: 1,213

    Print | Tags: SBJ/SBD Reader Survey
  • Motorsports


    GETTY IMAGES

    Motorsports property best positioned for growth
    IndyCar Series
    56.16%
    AMA Supercross / Motocross
    21.61%
    NHRA
    13.44%
    American Le Mans
    6.78%
    IHRA / Nitro Jam
    2.01%
    Responses: 796
     
    Biggest challenge facing the IndyCar Series in the year ahead
    TV ratings
    33.01%
    Marketing its drivers
    32.41%
    Attendance
    18.19%
    Sponsorship costs
    7.23%
    Scheduling
    3.01%
    Health of U.S. automakers
    2.77%
    Other
    3.37%
    Responses: 830

    GETTY IMAGES

    Biggest challenge facing NASCAR in the year ahead
    TV ratings
    24.39%
    Mainstream appeal of drivers
    20.07%
    Attendance
    17.04%
    Rising cost of sponsorships
    14.12%
    PR and messaging
    8.40%
    Performance of most popular drivers
    5.37%
    Health of U.S. automakers
    4.90%
    Scheduling
    2.10%
    Other
    3.62%
    Responses: 856
     
    How would you characterize the state of NASCAR today?
    Sport not delivering enough value for what it’s charging
    52.87%
    Needs better PR because reports of demise are exaggerated; still a good investment
    33.06%
    Still a very strong domestic property; No. 2 to the NFL
    7.97%
    Other
    6.10%
    Responses: 853

    Print | Tags: SBJ/SBD Reader Survey
  • NBA


    NBAE / GETTY IMAGES

    Most effective team owner
    Jerry Buss (Los Angeles Lakers)
    37.09%
    Mark Cuban (Dallas Mavericks)
    19.06%
    Micky Arison (Miami Heat)
    15.12%
    Wyc Grousbeck (Boston Celtics)
    7.23%
    Responses: 1,065
     

    NBAE / GETTY IMAGES

    Will LeBron James win a title with the Miami Heat in the 2010-11 season?
    Yes
    21.32%
    No
    78.68%
    Responses: 1,107
     
    The NBA’s talks on a
    new labor agreement
    will result in a:


    NBAE / GETTY IMAGES

    Least effective team owner
    Donald Sterling (Los Angeles Clippers)
    27.51%
    James Dolan (New York Knicks)
    21.20%
    Dan Gilbert (Cleveland Cavaliers)
    7.55%
    Responses: 1,047
     


    Most innovative
    business practices
    Miami Heat
    17.65%
    Dallas Mavericks
    17.45%
    New Jersey Nets
    8.16%
    Los Angeles Lakers
    7.45%
    Oklahoma City Thunder
    7.04%
    Responses: 980

    Print | Tags: SBJ/SBD Reader Survey
  • NFL


    GETTY IMAGES

    Most effective team owner
    Jerry Jones (Dallas Cowboys)
    26.65%
    Robert Kraft (New England Patriots)
    24.96%
    Art Rooney II (Pittsburgh Steelers)
    13.42%
    Jim Irsay (Indianapolis Colts)
    7.60%
    Responses: 1,118
     


    GETTY IMAGES

    Grade Roger Goodell’s tenure as commissioner after four years
    A
    29.72%
    B
    57.26%
    C
    11.01%
    D
    1.66%
    F
    0.35%
    Responses: 1,144
     

    The 2011 regular season will …
    Proceed without disturbance
    33.10%
    Start late but without a
    reduced number of
    regular-season games
    23.93%
    Start late and have a
    reduced number of
    regular-season games
    34.32%
    Be called off
    8.65%
    Responses: 1,145

    GETTY IMAGES

    Least effective
    team owner
    Al Davis (Oakland Raiders)
    28.74%
    Ralph Wilson (Buffalo Bills)
    11.95%
    William Clay Ford (Detroit Lions)
    11.77%
    Wayne Weaver (Jacksonville Jaguars)
    8.12%
    Daniel Snyder (Washington Redskins)
    7.76%
    Responses: 1,096
     


    BUD FORCE

    Most innovative business practices
    Dallas Cowboys
    36.80%
    New York Jets
    9.83%
    New England Patriots
    8.57%
    Miami Dolphins
    6.17%
    Responses: 1,038
     

    If a labor stoppage occurs next year, who will bear the brunt of public ire?
    The players
    55.55%
    The owners
    44.45%
    Responses: 1,144
     


    GETTY IMAGES

    Will the Jacksonville Jaguars still be playing in Jacksonville five years from now?
    Yes
    27.73%
    No
    72.27%
    Responses: 1,135

    Print | Tags: SBJ/SBD Reader Survey
  • NHL


    AP IMAGES

    Most effective team owner
    Mike Ilitch (Detroit Red Wings)
    22.29%
    Rocky Wirtz (Chicago Blackhawks)
    21.27%
    Mario Lemieux/Ron Burkle (Pittsburgh Penguins)
    14.25%
    Ted Leonsis (Washington Capitals)
    9.50%
    Responses: 884
     
    Least effective team owner
    NHL (Phoenix Coyotes)
    17.92%
    James Dolan (New York Rangers)
    17.10%
    Charles Wang (New York Islanders)
    9.84%
    Atlanta Spirit (Atlanta Thrashers)
    8.67%
    Responses: 854
     
    Most innovative business practices
    Chicago Blackhawks
    16.69%
    Pittsburgh Penguins
    13.18%
    Washington Capitals
    11.00%
    Philadelphia Flyers
    6.89%
    Detroit Red Wings
    6.53%
    Responses: 827

    GETTY IMAGES

    Event you most want to see
    Stanley Cup Final
    64.67%
    Winter Classic
    31.82%
    All-Star Game
    2.27%
    Heritage Classic
    1.24%
    Responses: 968
     

    VERSUS

    The NHL has to negotiate a new U.S. TV rights agreement after the 2010-11 season. What should the league do with its cable rights?
    Sign with ESPN and Versus
    37.63%
    Sign with ESPN
    23.27%
    Sign with Turner and ESPN
    17.51%
    Stay with Versus
    13.10%
    Sign with Turner and Versus
    5.77%
    Sign with Turner
    2.73%
    Responses: 954

    Print | Tags: SBJ/SBD Reader Survey
  • Sponsorship


    GETTY IMAGES

    If you were a brand, would you sign Tiger Woods as an endorser?
    Yes
    35.92%
    No
    64.08%
    Responses: 1,094
     

    GETTY IMAGES

    Event in 2010 that gave sponsors the biggest return
    FIFA World Cup
    72.47%
    Vancouver Olympics
    27.53%
    Responses: 1,086

    NBAE / GETTY IMAGES

    Corporate sponsors you would most want aligned with your property
    (Note: Respondents could make up to three selections.)
    Nike
    34.11%
    Coca-Cola
    31.30%
    Apple
    28.12%
    Anheuser-Busch
    21.37%
    American Express
    15.09%
    Visa
    11.90%
    Adidas
    11.53%
    Google
    10.50%
    Responses: 1,067
     
    Trend in athlete endorsements in the next five years
    Big increase
    5.40%
    Slight increase
    48.63%
    No growth
    25.82%
    Slight decrease
    17.22%
    Big decrease
    2.93%
    Responses: 1,092

    Print | Tags: SBJ/SBD Reader Survey
  • Teams & Leagues


    GETTY IMAGES

    Property/organization with the most growth potential
    MLS
    27.64%
    UFC
    11.43%
    NHL
    11.20%
    NCAA
    8.03%
    NBA
    6.25%
    MLB
    5.95%
    NFL
    5.48%
    Responses: 1,295
     

    GETTY IMAGES

    Property/organization most likely to fold within the next five years
    WPS
    19.97%
    WNBA
    17.22%
    UFL
    16.49%
    AFL
    13.58%
    Responses: 1,237
    Most innovative property
    NFL
    30.52%
    NBA
    15.65%
    MLB
    13.48%
    MLS
    8.60%
    NHL
    8.29%
    UFC
    6.35%
    NASCAR
    5.65%
    Responses: 1,291
     


    GETTY IMAGES

    Will UFC (Ultimate Fighting Championship) continue to grow in mainstream acceptance or has it peaked as a sports property?
    Continue to grow
    46.95%
    Has peaked
    53.05%
    Responses: 1,293
     

    League with the most competitive balance
    NFL
    58.49%
    NHL
    13.76%
    MLS
    11.68%
    MLB
    10.91%
    Responses: 1,301

    Print | Tags: SBJ/SBD Reader Survey
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