The road ahead for the NFL From the Executive Editor From the Field of Cause Marketing Cartoon: Move along Impending irrelevancy of pro athletes Track & field investment will produce dividends From the Field of Marketing From the Executive Editor Cartoon: All the king's horses … Navigating the polarizing issues
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Readers have spoken
Published November 29, 2010
The SportsBusiness Journal/SportsBusiness Daily Reader Survey is one of the most-talked-about SBJ/SBD features of the year, and it’s the voice of you, the reader.
You clearly see grim labor negotiations ahead for the NFL, and a work stoppage that will cost the league games, while the NBA and MLB will have kinder, gentler talks leading to a deal. Attention, NFLPA: You better get the top spin doctors, because readers feel the public will be tougher on players than management if the league goes dark.
Better news for the NFL is that readers overwhelmingly believe the league offers the greatest competitive balance, and that it’s rooted in innovation. Jerry Jones, don’t let your 3-7 record at press time get you down. Readers still deem you the most effective team owner in the NFL, while the other three owners ranked after you have won six Super Bowls over the last nine years.
Some other highlights: A majority of readers believe that the popularity of the UFC has peaked. … While not an official NCAA partner, Nike remains the top brand aligned with college sports, which shows the power on-field apparel deals can offer. Is it any wonder they wanted the NFL rights so badly? … Readers consider Jim Delany and the Big Ten the big winner in the summer poaching season of college conferences, showing the power of adding Nebraska to the fold. … Despite all the accolades (deservingly so) for ESPN’s “30 for 30” series, the old-school HBO sports docs were reader favorites. … Remember when NBA Commissioner David Stern was dubbed “Digital Dave”? Well, maybe it should be “Broadband Bud,” as readers give Selig/Bowman/MLB top marks for the league’s overall digital strategy.
Thank you to all the readers who offered their valuable and insightful perspective!