SBJ/20101115/What I Like

Sarah Hirshland, Senior Vice President, Wasserman Media Group


Sarah Hirshland
Senior Vice President
Wasserman Media Group


What I like …

  An insight: Every day is a new opportunity to get better.

  An influential person in my career: My grandfather. He set the standard for hard work in our family.

  An out-of-the-box idea: Changing the direction they race around the track in NASCAR.

  A timeless idea: Excellent customer service.

  A sports facility: Cameron Indoor Stadium.

  A sports event: The Masters.

  A strategy: Surround yourself with people who challenge you every day.

  A hire: Coach K.

  A trend: Volunteerism.

  An innovation: Social networking. We can’t fully appreciate how it will impact the world 10 or 20 years from now.

  A pro league or team business initiative: Dynamic ticket pricing.

  A story that bears watching: Labor negotiations. Nothing can impact our industry as holistically.

  A fantasy job: Philanthropist.

I Like About …

  My job: When corporate partner involvement truly improves the sports experience.

  Sports: How effectively it brings people together.

  Sports business: It hardly feels like work.

  Sports media: That someone can be a fan of anything from anywhere.

  Sports technology: How it continues to change the way we experience the “same ol’ games.”

  The future of the sports business: Consumers continue to prove how important sports are in their lives. They want more, they want it live and they want to share it with their growing base of friends.

  Sports fans: The best ones are loyal.

  Competing: It is the driving force behind improvement.

I’d Like To …

  Eliminate: Cheating.

  Change: The economy.

  Change in what I do: Make more time for my own athletic interests.

  See: A hole in one.

  See more of in sports: Lacrosse. It’s a great game.

  See more of in sports business: Collaboration. As a collective, our industry has enormous influence.

  See less of: Schools cutting P.E. programs.

  See less of in sports: Athletes who act like they are bigger than the sport itself.

  See different: A more viable economic environment for women’s sports.

I Don’t Like …

  In general: Dishonesty.

  Pet peeve: When golf courses have different par for men and women.

  In sports: Steroid use.

  In business: Greed.

  About sports fans: Rooting against vs. rooting for.




What I like …

  That would surprise those who know me: Classical ballet. I’m like a kid in a candy store at the ballet.

  Above all else: Helping others.

  Heroes: My mother. I’m only starting to appreciate how amazing she is.

  Teams: Denver Broncos, Duke Blue Devils.

  Memento: My ticket from the 2001 Final Four. It was the perfect sports experience.

  Time of year (because): I live in Los Angeles; it doesn’t matter.

  Music: Every flavor. Sometimes it’s all about the lyrics and sometimes it’s all about the beat.

  Books: I love biographies but read a lot of simple fiction novels on airplanes.

  Gadgets: I’m due for a technology makeover.

  Chores: Cleaning. I find it therapeutic.

  Hobbies: Golf, and anything that gets me outdoors.

  Trips: Anywhere I’ve never been.


  TV: I’m an HGTV addict and I really miss Jack Bauer.

  Concerts: Good musicians in a small, intimate environment.

  Artists: I love photography.

  Food: Authentic Mexican can’t be beat.

  Dessert: Mud pie.

  Drink: There is a time and a place for everything.

  Scent: Fresh mountain air.

  Vacation spots: Hawaii, Colorado, Costa Rica.

  Cars: I’m learning to appreciate my husband’s 1964 Mercedes 230SL.

  Quote: “The true meaning of life is to plant trees under whose shade you do not expect to sit.” — Nelson Henderson.

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