‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
SBJ/Nov. 8-14, 2010/This Week's Issue
Published November 8, 2010
Mets slash ticket prices
The New York Mets released a sweeping set of ticket price reductions for the 2011 season, with an average cut of 14 percent. The price breaks are in place for 62 percent of seats at the ballpark. Season-ticket holders will receive an additional 10 percent reduction.
Houston RSN in works
The Houston Astros and Rockets have reached an agreement with Comcast to launch a Houston regional sports network that will air Rockets games beginning in the fall of 2012 and Astros games beginning in 2013. The teams will own just under 80 percent of the network.
NYRA gets media help
The New York Racing Association has hired television and media strategy firm Len DeLuca & Associates to help it sell its television and media rights to the races it owns, including the Belmont Stakes.
Names in the news
Chivas USA announced that President and CEO Shawn Hunter is stepping down from his post after three years, though he will continue to advise the MLS club. … Tom Veit will step down as president of the MLS Philadelphia Union effective Dec. 31. … The LPGA has hired Brian Carroll for the newly created position of vice president of television and emerging media. Carroll had been the director of broadcasting and programming at the PGA Tour.