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SBJ/Nov. 8-14, 2010/This Week's Issue
Ion wristbands to use college sports’ power
Published November 8, 2010
Power Force, a brand of ion-infused wristbands, has struck sponsorship and advertising deals with more than 100 colleges that will give the company exposure through radio broadcasts, in-stadium signage and on-campus displays.
The seven-figure deals were each negotiated through the two leading multimedia rights agencies in the college space, IMG College and Learfield Sports, which will give Power Force marketing and media rights at most of the nation’s top colleges.
On each of the campuses where Power Force made a deal, it will be recognized as the official supplier or preferred supplier of ion-infused products.
Earlier this year, Power Force agreed to a licensing deal with IMG College’s Collegiate Licensing Co. that enabled the company to begin making wristbands with the marks of more than 100 colleges.
Power Force is in the process of supplying the licensed wristbands to the schools’ bookstores and other retail outlets around campus. The company also has begun to set up retail centers under tents on college football game days where it has rights near the stadium.