SBJ/Nov. 8-14, 2010/This Week's Issue

Bombo wins Man U home video rights

Sports movie maker Bombo Sports & Entertainment has secured the global home video rights to Manchester United, marking the company’s second major deal of the year.

The NBA in April named the 15-person company as its exclusive home video provider.

“We will do four or five films a year and distribute all over the world,” said Bombo CEO Bob Potter.

Manchester United previously divided up home video rights along domestic and international lines, but it bundled those rights for this exclusive, five-year deal. James White, Manchester United’s media commercial manager, declined to comment on financial terms of the contract but did confirm in an e-mail that Bombo could be expected to make four titles a year.

Bombo has made more than 40 sports titles since its inception a decade ago, including one on Manchester United.

Potter said most of the on-site filmmaking for the new Manchester United deal would be handled by freelancers, with the editing handled in Bombo’s New York offices.

— Daniel Kaplan
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