League to bring U.S. back to velodrome AutoTrader.com renews with NBA Breaking Ground: NHRA looks to Paciolan Nike’s Converse sues 31 companies PowerBar narrows sponsorship focus From the Field of Information Management Roc Nation in acquisition mode End the one-size-fits-all approach How brands can reach the two Brazils Pete D’Alessandro
SBJ/Nov. 8-14, 2010/Coast to CoastPrint All
Ducks line up new partnerships
The Anaheim Ducks agreed to partnerships for the 2010-11 NHL regular season with Hooters Restaurants, Snak King, insurer Aon and Air Canada. The Air Canada deal includes two signage opportunities along Honda Center’s dasherboards and LED ring advertising for six games this season.
Hawks, Thrashers check in with groups
The Atlanta Hawks and Thrashers together signed a three-year partnership with HotelPlanner.com to provide discounts to fans who purchase group tickets to the teams’ games. HotelPlanner.com will offer real-time online bookings specifically tailored for Hawks and Thrashers group-ticket buyers.
Bobcats, Skyview reach distribution deal
The Charlotte Bobcats and Skyview Networks reached a multiyear radio distribution agreement. Skyview will provide satellite distribution services to the Charlotte Bobcats Radio Network. The team also renewed its marketing partnerships with Bojangles’, Keffer Hyundai, the North Carolina Education Lottery and iTek Graphics.
Tigers raising most ticket prices
The Detroit Tigers are raising ticket prices for 2011, the first price hike at Comerica Park in three years, according to a report in the Detroit News. The average premium ticket will get a $2.20 boost, with the average seat overall going up by 97 cents. There will be a price decrease for 4,300 seats, according to the report.
Beavers ballpark plan has 9,000 seats
The plan for a proposed minor league ballpark in Escondido, Calif., that would house the Class AAA Portland Beavers calls for a 9,000-seat facility that would include restaurant space, concession stands and a retail store, according to a report in The San Diego Union-Tribune. The project also calls for demolition of 125,700 square feet of existing structures. The team reportedly would play in Tucson, Ariz., next year before the ballpark’s expected opening in 2012.
HUNTINGTON BEACH, CALIF.
USA Water Polo names fruit sponsor
Stemilt Growers, a Washington-based tree-fruit producer, agreed to a partnership with USA Water Polo to serve as the official fresh fruit sponsor of the national governing body through August 2011. USA Water Polo is based in Huntington Beach.
Cy Young bat available at auction
Hunt Auctions will offer Babe Ruth’s autographed 702nd home run baseball and a historically significant Cy Young autographed bat at the seventh annual Live Auction at Louisville Slugger Museum and Factory on Saturday. Hundreds of items of baseball history will be available, including a Marilyn Monroe photograph autographed to Joe DiMaggio.
Nets’ highlights include 10 new partners
The New Jersey Nets tipped off the 2010-11 season with 10 new sponsorship alliances with national and regional brands. The new corporate partners are Russian airline Aeroflot, Stolichnaya, Party City, Ingersoll Rand, Johnson Controls, Wayne Mazda, U.S. Virgin Islands tourism bureau, Strauss Discount Auto, Dominican Republic Tourism and Hackensack University Medical Center.
Hugo Boss, Knicks get fashionable
The New York Knicks and Hugo Boss formed a first-time marketing partnership. The multiyear deal is highlighted by interactive features on fan and player fashion that will run on the center-hung scoreboard at Madison Square Garden.
Knicks to help promote tequila brand
The Knicks and Proximo Spirits agreed to a multiyear marketing partnership that will promote 1800 Silver Tequila. Branding will be featured on the courtside LED signage and center-hung scoreboard at Madison Square Garden. Fans also will have the chance to participate in promotional activities in-arena presented by 1800 Tequila.
Boost Mobile aligns with Knicks
Boost Mobile is teaming up with the Knicks and MSG Network for a new marketing partnership this season. The deal makes Boost Mobile the Knicks’ official wireless telecommunications partner and gives it a presence on MSG Network during games.
UFL title game to be at Rosenblatt
The United Football League plans to play its 2010 championship game on Nov. 27 at Rosenblatt Stadium. Omaha’s support for the expansion UFL Nighthawks, with sellouts posted for the team’s home games to date, figured in the decision, according to a report in the Omaha World-Herald.
Jeweler gets official Suns status
The Phoenix Suns have a new multiyear marketing partnership with Oliver Smith Jeweler. Suns coach Alvin Gentry will be featured in radio and TV spots and also will wear a customized Oliver Smith Jeweler Panerai watch during all games this season.
Timbers partner with KeyBank
KeyBank will be the exclusive banking partner for the Portland Timbers as the team begins play next season. The KeyBank Club and KeyBank Plaza will be featured as prominent additions to a newly renovated stadium for the MLS team. The partnership also includes marketing initiatives and an emphasis on youth-focused community programs.
Wegmans commits to LPGA event
The LPGA and Wegmans Food Markets renewed their partnership with a two-year deal that keeps the LPGA Championship at Locust Hill Country Club in upstate New York. The 2011 tournament will also have a bigger purse: $2.5 million, an increase of $250,000 from this year. Wegmans first hosted the championship, one of the LPGA’s four major tournaments, this past summer.
Local firm to run Final Four events
The CE Group was selected by the NCAA to manage numerous events at the Women’s Final Four next April in Indianapolis and in Denver and New Orleans the following years. The San Antonio-based company also will manage the rebranded Tourney Town, formerly known as Hoop City.
Rampage dons Spurs gear for auction
The AHL San Antonio Rampage hosted the Houston Aeros for the team’s sixth annual Spurs Night with the Rampage on Oct. 23. Wearing San Antonio Spurs-themed jerseys, the team auctioned off the jerseys after the game and raised $13,385 for the Spurs Foundation. The Spurs and Rampage are both owned by Spurs Sports & Entertainment.
Kings blocks add up to perks
The Sacramento Kings are offering a promotion called the Kings SWAT Team section presented by Aquafina for 37 games this season. When the Kings block 10 or more shots, the group seated in 16 balcony seats in front of section 213 receives a free block of 16 lower-level seats for another game. Aquafina also donates $50 to UC Davis Children’s Hospital for every blocked shot by a Kings player on those game dates.
Chargers offer photos for sale
The San Diego Chargers launched an official online photo store at www.replayphotos.com/sandiegochargersphotostore. The store offers more than 150 images captured by team photographer Mike Nowak. Photos include images of players, game action, special events and Qualcomm Stadium.