SBJ / November 8 - 14, 2010
November 8 - 14, 2010

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  • This Week's Headlines
    ESPN, NFL reopen rights deal
    The NFL and ESPN are in the middle of an exclusive negotiating window that could change important parts of the network’s record-setting $1.1 billion annual rights deal with the league.
    NHL is hoping it pays to Discover
    The NHL has signed No. 4 credit card brand Discover as its latest corporate sponsor in a one-year deal that includes rights in the U.S. The agreement continues Discover’s recent ramp-up in sports marketing and makes it the league’s official credit card, as well as presenting sponsor of this season’s All-Star Game in Raleigh.
    IMG, USAV near deal to start beach league
    IMG and USA Volleyball are attempting to save top-level pro beach volleyball in the U.S. and are close to an agreement that would see them invest in and jointly own a new, yet-unnamed, nationwide pro beach series. The sports marketing and media company and the governing body hope to launch the series next May with four to six events through September and attract many of the sport’s top players.
    Sponsors litter AVP’s creditor list
    The Association of Volleyball Professionals’ Chapter 11 bankruptcy filed recently in Los Angeles lists $4,974,130.33 in liabilities and $183,957.38 in assets for the beach volleyball circuit, which pulled the plug on its 2010 season in mid-August.
     
    The lessons of
    Mark McCormack
    Papers will teach UMass students
    at renamed program.

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