SBJ/Nov. 1, 2010/This Week's Issue

News Briefs

The Prudential Center gets the nod as MSG undergoes

Super Bowl ads sold out
Fox has sold the last of the commercials for its telecast of Super Bowl XLV from Cowboys Stadium. A few spots typically remain up until the weekend of the game, but this year sales have moved quickly.

NBA draft going to Jersey
The NBA will hold the 2011 NBA draft at Prudential Center, moving the event from Madison Square Garden for the first time since 2001 while the Manhattan arena undergoes renovations.

Wizards name to stay
Washington Wizards owner Ted Leonsis said he decided not to change the team’s name, possibly back to the Bullets, citing all the other priorities he faces as the team’s new owner.

Helios creates European unit
Helios Partners is creating Helios Partners Europe, a new unit that will be headed by partner Chris Renner, who relocated to Paris from Beijing. The unit will focus on sponsorship sales, sponsorship consulting, property consulting and other areas.

Names in the news
CBS Sports’ longtime PR chief LeslieAnne Wade is stepping down to start her own media strategy and PR firm, called Wade Media Management. … Harvey Schiller, former Turner Sports and YankeeNets executive, will join the global search firm Odgers Berndtson as vice chairman and president of the sports, media and entertainment practice.

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