SBJ/Nov. 1, 2010/Marketing/Sponsorship
Published November 1, 2010
The number of health awareness dates has more than tripled since 2008. The New York Mets led the way this year, with 15 such dates.
Meijer’s increase in activation dates (to 18, up from two last year) came largely through adding Cincinnati as a partner and sponsoring all Reds Sunday home games.
The Boston Red Sox is the only club that didn’t give away either a bobblehead or a cap.
More teams held a Bring Your Pet day (11) than a Little League day (9).
The Florida Marlins averaged nearly 1,500 pet tickets, at $12 each, for their two pet-themed dates. Those tickets counted toward the turnstile count, and for the two games, the club posted an average attendance 17 percent higher than what it reported for the team’s humans-only games. Proceeds from the animal tickets went to the Humane Society.
Seattle Mariners fans began lining up six hours before the team distributed 30,000 of the “Cooperstown Bound” bobblehead featuring both Ichiro Suzuki and Ken Griffey Jr.
The Atlanta Braves hosted a NASCAR Night for a Thursday game ahead of that same weekend’s local race event. The San Diego Padres, similarly, had a Comic-Con-themed promotion when that event was in town.
— David Broughton