SBJ / November 1 - 7, 2010
November 1 - 7, 2010

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  • This Week's Headlines
    NFL pools $900M for labor fight
    The NFL is building a nearly $900 million lockout pool financed from the savings the league reaped by not paying non-health care benefits to players this year as well as from revenue the league is holding back from the teams, financial and football sources said last week.
    NBA enjoys the benefits of sharing
    A few years into the life of the NBA’s team marketing division, its leader, Bernie Mullin, was presenting data at a league meeting. For the first time, his group had asked the teams for the financial details of all their sponsorships. Anheuser-Busch knew how much it paid to sponsor each of its NBA teams. Now, the teams would know, too.
    NBA clubs may need OK for ticketing deals
    The NBA is discussing a plan that would require league approval of its teams’ deals with outside ticketing companies, a departure from its current hands-off approach, as the league looks to maximize the value of future ticketing agreements.
    Geico camping out at ISC racetracks
    International Speedway Corp. has signed a five-year, seven-track sponsorship deal with Geico.
    BofA orders sponsorship group by discipline, not sport
    Bank of America has restructured its sports sponsorship group, replacing a vertical structure in which employees were dedicated to specific properties like baseball with a horizontal structure in which employees will work in specific areas like activation.
    Thinking Back
    Larry Bonfante, Chief Information Officer, U.S. Tennis Association
    As the cliché goes, Larry Bonfante has no plans to quit his day job, but the longtime U.S. Tennis Association executive hasn’t stopped rocking out around New York City, either.

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