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This Week's Headlines NBC, USOC join to sell ’12 package
NBC Sports and the U.S. Olympic Committee are collaborating to sell a sponsorship and media rights package in the banking category for the 2012 London Games, marking the first time the two have partnered on a sales effort.NHL sees breakthrough in local streaming
The NHL believes it has a game-changer in convincing regional sports networks to embrace in-market streaming of live games — by extending the rights to mobile devices.PGA Tour, GE in talks for new deal
General Electric is in discussions with the PGA Tour about a sponsorship package that could include title sponsorship of its developmental tour, according to industry sources.LPGA lowering costs for tourney owners
LPGA tournament owners can expect to save as much as $75,000 to $100,000 a year in costs paid to the sanctioning body as part of a friendlier sanctioning agreement negotiated by first-year Commissioner Michael Whan.Numbers Game
Sam Hinkie, Houston Rockets executive vice president of basketball operations, knows the cold calls all too well. The ones that come constantly from various technology firms seeking to sell the club new products designed to provide high-end player performance analysis.What I Like
Paul Archey,
Senior Vice President,
International Business Operations,
Major League Baseball
His territory for MLB is international, but heart is in the Bluegrass.
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