SBJ/Sept. 20-26, 2010/People and Pop Culture
Lenny Daniels, Executive Vice President & Chief Operating Officer, Turner Sports
Published September 20, 2010, Page 54
What I Like …
AN INSIGHT: It’s almost always more feasible than you think.
AN INFLUENTIAL PERSON IN MY CAREER: David Levy (of course, but true).
AN OUT-OF-THE-BOX IDEA: Touch screens.
A TIMELESS IDEA: Cable (pay) TV. Ted was really smart.
A BUSINESS DEAL: March Madness on truTV.
A SPORTS FACILITY: The AELTC grounds at Wimbledon.
A SPORTS EVENT: Any Summer Olympics.
A STRATEGY: Hire by judging the personality first, the expertise second.
A HIRE: Ernie Johnson. The best person, period.
A BRAND: Intel. I am intrigued by brands behind the brands. Ever bought a computer chip?
A TREND: Digital and linear becoming one.
AN INNOVATION: Smartphones. They run our lives.
A PRO LEAGUE OR TEAM BUSINESS INITIATIVE: NFL flexible scheduling. It’s really smart to maximize reach.
A STORY THAT BEARS WATCHING: Miami Heat.
AN IDEA OR INVENTION I WISH I HAD THOUGHT OF: 1st and Ten line for football.
A FANTASY JOB: Own or manage a small airport (FBO).
What I Like About …
MY JOB: My ability to affect change and create an environment that is challenging and fun.
COMPETING: When you win, you learn, and when you lose, you learn.
SPORTS BUSINESS: Built-in, hard-core audiences.
SPORTS TECHNOLOGY: It’s awesome that sports always leads in new technologies and drives the industry with innovative initiatives like HD and now 3-D.
THE FUTURE (OR DIRECTION) OF SPORTS BUSINESS: More top-tier sports programming migrating to cable.
SPORTS FANS: Lifelong TV fans.
What I’d Like To …
CHANGE: The college football non-playoff system.
CHANGE IN WHAT I DO: Find a better balance between home and work.
SEE: More dedicated sports channels.
SEE MORE OF IN SPORTS: More access to the competitors, teams and coaches.
SEE MORE OF IN SPORTS BUSINESS: More collaboration between media competitors.
SEE LESS OF IN SPORTS: Carrying emotions off the field.
SEE LESS OF IN SPORTS BUSINESS: Selling things twice.
SEE DIFFERENT: UFC made more mainstream.
What I Don’t Like …
IN GENERAL: Traffic in Atlanta.
PET PEEVE: The one-word answer: “Sure.”
IN SPORTS: Labor issues stemming from millionaires on both sides.
ABOUT SPORTS FANS: Being oblivious to what is going on around them.
What I Like …
THAT WOULD SURPRISE THOSE WHO KNOW ME: I don’t watch a lot of TV.
ABOUT MYSELF: I believe I’m a people-person first.
HEROES: My father, the cabinet maker, who leads by example.
PLAYERS: Marino, Duper, Clayton
TEAMS: The Dolphins.
MEMENTO: My first director’s “track.”
TIME OF YEAR: October. My wife and I go all out for Halloween.
MUSIC: Satellite radio. Love the 80s on 8.
BOOK: “The Five People You Meet in Heaven,” by Mitch Albom.
MAGAZINES: Businessweek, AOPA (a flight magazine).
GADGETS: Whole-home audio controls.
CHORES: Feeding the dogs before work.
HOBBIES: Flying my own plane, boating. (I am an instrument-rated pilot who loves just flying to get a good hamburger!)
TRIPS: Our best trips were to Hawaii.
MOVIE: “Silence of the Lambs.”
CONCERT: Bruce Springsteen in Barcelona, on the Fourth of July, in a bullring.
FOOD: My wife’s homemade spaghetti sauce.
DRINK: Captain and Coke with a lime.
SCENT: Fresh cut grass.
CARS: 1987 refurbished Pontiac Fiero.
SINGER: Always been a huge Boston fan.
QUOTE: “Success is getting what you want. Happiness is wanting what you get.” — Dale Carnegie