SBJ/Sept. 20-26, 2010/People and Pop Culture

Lenny Daniels, Executive Vice President & Chief Operating Officer, Turner Sports

Lenny Daniels
PROFESSIONAL

What I Like

AN INSIGHT: It’s almost always more feasible than you think.

AN INFLUENTIAL PERSON IN MY CAREER: David Levy (of course, but true).

AN OUT-OF-THE-BOX IDEA: Touch screens.

A TIMELESS IDEA: Cable (pay) TV. Ted was really smart.

A BUSINESS DEAL: March Madness on truTV.

A SPORTS FACILITY:
The AELTC grounds at Wimbledon.

A SPORTS EVENT: Any Summer Olympics.

A STRATEGY: Hire by judging the personality first, the expertise second.

A HIRE: Ernie Johnson. The best person, period.

A BRAND: Intel. I am intrigued by brands behind the brands. Ever bought a computer chip?

A TREND:
Digital and linear becoming one.

AN INNOVATION: Smartphones. They run our lives.

A PRO LEAGUE OR TEAM BUSINESS INITIATIVE: NFL flexible scheduling. It’s really smart to maximize reach.

A STORY THAT BEARS WATCHING: Miami Heat.

AN IDEA OR INVENTION I WISH I HAD THOUGHT OF: 1st and Ten line for football.

A FANTASY JOB: Own or manage a small airport (FBO).


What I Like About

MY JOB: My ability to affect change and create an environment that is challenging and fun.

COMPETING: When you win, you learn, and when you lose, you learn.

SPORTS BUSINESS: Built-in, hard-core audiences.

SPORTS TECHNOLOGY: It’s awesome that sports always leads in new technologies and drives the industry with innovative initiatives like HD and now 3-D.

THE FUTURE (OR DIRECTION) OF SPORTS BUSINESS: More top-tier sports programming migrating to cable.

SPORTS FANS: Lifelong TV fans.


What I’d Like To

CHANGE: The college football non-playoff system.

CHANGE IN WHAT I DO: Find a better balance between home and work.

SEE: More dedicated sports channels.

SEE MORE OF IN SPORTS:
More access to the competitors, teams and coaches.

SEE MORE OF IN SPORTS BUSINESS: More collaboration between media competitors.

SEE LESS OF IN SPORTS:
Carrying emotions off the field.

SEE LESS OF IN SPORTS BUSINESS: Selling things twice.

SEE DIFFERENT: UFC made more mainstream.


What I Don’t Like

IN GENERAL: Traffic in Atlanta.

PET PEEVE: The one-word answer: “Sure.”

IN SPORTS: Labor issues stemming from millionaires on both sides.

ABOUT SPORTS FANS: Being oblivious to what is going on around them.


PERSONAL

What I Like

THAT WOULD SURPRISE THOSE WHO KNOW ME: I don’t watch a lot of TV.

ABOUT MYSELF: I believe I’m a people-person first.

HEROES: My father, the cabinet maker, who leads by example.

PLAYERS: Marino, Duper, Clayton

TEAMS: The Dolphins.

CITY: Sydney.

POSSESSION: Boat.

MEMENTO: My first director’s “track.”

TIME OF YEAR: October. My wife and I go all out for Halloween.

MUSIC: Satellite radio. Love the 80s on 8.

BOOK: “The Five People You Meet in Heaven,” by Mitch Albom.

MAGAZINES: Businessweek, AOPA (a flight magazine).

GADGETS: Whole-home audio controls.

CHORES: Feeding the dogs before work.

HOBBIES: Flying my own plane, boating. (I am an instrument-rated pilot who loves just flying to get a good hamburger!)

TRIPS: Our best trips were to Hawaii.

MOVIE: “Silence of the Lambs.”

CONCERT: Bruce Springsteen in Barcelona, on the Fourth of July, in a bullring.

FOOD: My wife’s homemade spaghetti sauce.

DESSERT: Cheesecake.

DRINK: Captain and Coke with a lime.

SCENT: Fresh cut grass.

CARS: 1987 refurbished Pontiac Fiero.

SINGER: Always been a huge Boston fan.

QUOTE: “Success is getting what you want. Happiness is wanting what you get.” — Dale Carnegie
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