SBJ/Sept. 20-26, 2010/Labor and Agents

Faldo joins 16W stable of big-name athletes now in broadcasting

Nick FaldoGetty Images
Faldo collected six majors, but has found he’s recognized more for his TV work.
Golf broadcaster Nick Faldo has signed an exclusive agreement to be represented by 16W Marketing for marketing, endorsements, licensing, speaking engagement and sponsorships.
Faldo, the lead analyst for CBS Sports and Golf Channel, has been represented by his own company, Faldo Enterprises, out of Windsor, England, since 1997.
Faldo said he has been talking to several agencies for several years but decided to sign with 16W Marketing because the agency has excelled at representing athletes who have moved on from their playing days. The firm’s clients include Howie Long, Phil Simms, Cal Ripken Jr., Cris Collinsworth and Boomer Esiason.
“That fits in with me,” Faldo said. “I am no longer a performing athlete.”
After six years of television broadcast work, Faldo said, more people recognize him now than did during his distinguished playing career, when he won six majors. “The recognition in airports, because of television, is amazing,” he said.
Steve Rosner, who started 16W with Frank Vuono, said Faldo, whose off-course honors include being knighted by Queen Elizabeth II in 2009, is a great fit for the firm. “He was successful while he was playing his sport [and] is a goodwill ambassador for his sport, as well as a gentlemen, who after he finished playing stayed in the game via television,” Rosner said.
Rosner said corporations with whom the agency does business have already expressed an interest in Faldo but he declined to name the companies.
When Faldo first turned pro, he was represented by IMG, and his first agent was IMG’s late founder, Mark McCormack. “Mark and I met and played golf together back in 1976,” Faldo said. When they agreed IMG would represent him, they shook hands on the deal.
“I did 20 years on a handshake,” he said.

MOON LAUNCH: Hall of Fame quarterback Warren Moon has launched a sports marketing firm, Sports 1 Marketing, that will provide consulting to companies and represent athlete clients for marketing work.
The agency’s primary focus is on corporate consulting. Some of its first clients include the Pro Football Hall of Fame, Fit Energy and Red Line Racing, Moon said.
“We have had some athletes who are interested,” Moon said. “We are not actually recruiting athletes, but if they come to us, we will definitely welcome them.”
The company also has a film and television production arm and has a script about the life of one of the first black NFL quarterbacks, Marlin Briscoe, that it wants to get financed and produced.
Moon is widely regarded as a trailblazer for African-Americans playing quarterback in the NFL. But Moon said, “I watched Marlin when I was in high school and he was the first to start.”
Moon is founder and president of Sports 1, which is based in Irvine, Calif. David Meltzer, formerly CEO of Leigh Steinberg Enterprises, will serve in the same capacity at Moon’s company.

CORNWELL IN MERGER TALKS: David Cornwell, an attorney who has worked more than a decade defending athletes including Reggie Bush, Ben Roethlisberger and Donte Stallworth in sensitive legal matters, said he was in preliminary talks about joining a larger law firm or agency.
“My primary concerns are to expand the resources available to me without compromising the quality of the representation of my clients,” Cornwell said.
Cornwell said he had spoken with a handful of agencies and law firms but declined to name them.

Liz Mullen can be reached at lmullen@sportsbusinessjournal.com. Follow her on Twitter @SBJLizMullen.
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