Getting the studio into the mix NFL preseason: Hall of Fame Game NFL preseason: About the deals Fox Sports, Sporting News teaming up Saints dominate local preseason ratings NBA Kings sign lucrative TV extension Sports documentaries catch fire CBS to show more PBR events NFL draws up doc strategy Nets take different approaches
Upcoming Conferences and Events
SBJ/20100913/This Weeks Issue
Pac-10 Properties fills vacancy with Bank of the West
Published September 13, 2010
After going a year without a bank sponsor, Fox Sports Net’s Pac-10 Properties signed Bank of the West as the conference’s official bank.
The two-year deal will run the course of FSN’s media deal with the Pac-10, which expires at the end of the 2011-12 school year.
FSN would not attach a specific dollar figure to the deal, but sponsorships like this generally approach $1 million annually.
The bank will have a presence at most Pac-10 events, such as the men’s basketball tournament. It will be presenting sponsor of the Pac-10 Hall of Honor, which is part of the conference’s basketball tournament.
But neither the bank nor the conference has made any plans for a football championship game, which is expected to be played once the conference expands to 12 teams next year.
“We left that open,” said Mitch Huberman, a senior vice president at FSN, who manages Pac-10 Properties and sells the inventory. “We’ll look at that once it becomes a reality.”
As part of the deal, Bank of the West will have broadcast and print media spots, plus on-site signage. Bank of the West will also provide corporate banking services to the conference.
“Anywhere the Pac-10 is on FSN, you’ll see Bank of the West,” Huberman said.
The deal is a natural fit for Bank of the West, which already sponsors the athletic programs of two conference schools (Cal and UCLA), plus a third that will enter the conference next year (Colorado). The company has a presence throughout the entire Pac-10 footprint. Based in San Francisco, it is the third-largest commercial bank in the western U.S.