SBJ/20100913/This Weeks Issue

Conference, Raycom launch app

The ACC and Raycom Sports have launched an application for iPhone and iPod Touch devices for the first time that will carry select conference football and basketball games live, as well as unique content throughout the school year.

The app, priced at an introductory annual cost of $1.99, was produced by Silver Chalice, in conjunction with Raycom Sports and the conference. Raycom has the league’s digital rights and sold the presenting sponsorship of the app to Havoline, which is an ACC corporate partner and a heavy advertiser on TheACC.com, the Raycom-run website.

Users can download the app from iTunes and customize it to highlight their favorite ACC team. The price could increase once basketball season hits because Raycom will carry 40 to 45 basketball games, compared with just 12 weekly football games. Programming on the app also will include “ACC Live,” a feature that tracks games with live stats, scoring summaries and updates.

Colin Smith, Raycom’s vice president for new media and distribution, said he hopes to have apps ready for the iPad and Droid devices by the end of the year.

— Michael Smith

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