SBJ/20100913/Coast to Coast

Coast to Coast

North Face series coming to town
For the first time in its four-year history, The North Face Endurance Challenge is coming to Atlanta. The two-day event, scheduled for Oct. 16-17, will feature 50-mile, 50-kilometer, half-marathon and 10-kilometer race distances. It also will feature a marathon, marathon relay, 5K race, and runs for kids under 13.

O's pet calendar benefits SPCA
The Baltimore Orioles' 2011 Pet Calendar, presented by Southwest Airlines, is now on sale. The $15 calendar features Orioles players posing with their own pets as well as with Maryland SPCA dogs. All dogs from the Maryland SPCA pictured in the calendar are available for adoption.

Sponsor exercises event option
Deutsche Bank exercised a two-year option to continue its sponsorship of the PGA Tour Deutsche Bank Championship through 2012. Also, EMC Corp. increased its involvement with the tournament to become a local presenting sponsor for the next two years.

Bills, M&T bring back teachers program
The Buffalo Bills and M&T Bank kicked off their second annual Touchdown for Teachers program that salutes teachers for service to their schools and communities. The grand-prize winner will be announced Nov. 28 and will receive an in-class visit from a Bills player.

Hardee's marking Tar Heel wins
Every Tuesday this season after a University of North Carolina football win, Hardee's restaurants across the state will offer a chicken tenders combo meal at a reduced price of $3.99. All 230 Hardee's statewide will participate in the Tar Heel Tender Tuesdays effort during the 2010 football season.

SMI Properties designed the special graphic
treatment on two city buses.

Speedway wraps city buses
Charlotte Motor Speedway is incorporating the Charlotte Area Transit System bus fleet in a one-month ad campaign to promote the track's NASCAR races next month. The effort runs through mid-October ahead of the Oct. 16 Sprint Cup Series Bank of America 500. Using wraparound ads, the track's campaign will make the buses look like jumbo stock cars.

Hall of Fame ready to repay city $5M
The NASCAR Hall of Fame added three corporate sponsors since its May opening and now has enough money to begin repaying the $5 million it owes the city, according to a report in The Charlotte Observer. In addition, sponsorship dollars are to repay a $21.5 million loan from Bank of America and Wells Fargo/Wachovia that helped pay for construction, according to the report.

Bears, Nordic reach agreement
Nordic Energy Services reached an agreement with the Chicago Bears to be the team's energy provider. Nordic Energy will provide natural gas and electric power to the team headquarters at Halas Hall. Nordic also will manage supply contracts, scheduling, usage data, research and forecasting to help the team oversee its energy needs.

Honda dealers sponsor schools on Fox
The Cincinnati and Northern Kentucky Honda Dealers will return for the 2010-11 season as presenting sponsor of Fox Sports Ohio's coverage of Xavier University basketball and University of Cincinnati football and basketball games. The one-year deal includes commercials and other on-air mentions.

Indians hold 'Social Forum' this week
The Cleveland Indians will play host to the Tribe Social Forum on Thursday, an event focused on the use of social media. Scheduled speakers include Mark Shapiro, Indians executive vice president and general manager. The price to attend the forum is $50. 

USOC gets $4M in private donations
The U.S. Olympic Committee's "America Supports Team USA" initiative brought in $4 million in private donations during the campaign period, which began May 31 and concluded July 31. The average donation for the 2010 campaign was $31, compared with $29 in 2009. 

Formal offers for Pistons expected
Potential buyers for the Detroit Pistons are preparing to make formal offers in the next few weeks, according to a report in the Detroit Free Press. Team owner Karen Davidson has said she would like to sell the team by the start of the NBA regular season in late October.


Parking Spot VP Mark Wildman (left)
poses with mascot Junction Jack and Astros
sponsorship director Shane Hildreth.

Rockets, Reliant reach agreement
The Houston Rockets signed an agreement making Reliant Energy the official electricity supplier to the team and Toyota Center. Reliant already has deals in place with other sports teams, including a naming-rights deal locally with the NFL Texans.

Airport shuttles get Astros colors
The Houston Astros partnered with The Parking Spot for specially branded shuttles in use at both Bush Intercontinental and Hobby airports. In addition to the Astros shuttles, The Parking Spot's Houston facilities feature custom-wrapped shuttles supporting the AHL Aeros as well as both the University of Texas and Texas A&M University.

SMG reimburses city $22,000
SMG reimbursed the city of Jacksonville $22,000 after a yearlong audit of the company that runs the city's sports and entertainment venues found some contract and oversight issues, according to a report in The Florida Times-Union. More than half of the $22,000 was for costs of employees who were paid for by the city but worked on non-city projects, according to the report.

Jaguars set sales records
The Jacksonville Jaguars celebrated an important off-the-field win with the announcement that its season-ticket sales are the highest this year in the NFL, setting a preseason sales record. The 14,000 new season tickets, a 44 percent increase over last year's preseason sales, are the most since the team's inaugural season.

Wings extend deal with WLKM
The Kalamazoo Wings and WLKM-FM reached a two-year extension for the station to be the exclusive radio home for the team's games. The renewal also gives WLKM the rights to continue to broadcast the Wings' weekly coaches show, "K-Wings Live.' The Wings are the ECHL affiliate of the New York Islanders. 

Pitcher Soria had 37 saves through Sept. 5.

K.C. ready for 'Viva Los Royals'
The Kansas City Royals on Tuesday are holding the fourth annual Viva Los Royals celebration presented by Sprint before the game against the Oakland A's. Fans can enjoy performances and live music courtesy of La Super X-1250 AM. Also, the first 20,000 fans through the gates will receive an exclusive "Viva Los Royals" Joakim Soria T-shirt courtesy of Sprint.

Equestrian Games get fashionable
Fashion brand Reem Acra will be a presenting sponsor of the Alltech FEI World Equestrian Games, which begin Sept. 25. The designer will be the presenting sponsor of the Eventing World Championships and the Champions Club hospitality area.

Dodgers add fireworks for final Friday
The Los Angeles Dodgers added Fan Appreciation Fireworks presented by San Manuel Indian Bingo & Casino for the last Friday home game of the season. The fireworks will occur immediately after the Oct. 1 game against Arizona. As is tradition, fans are invited onto the outfield grass for the fireworks show.

Marlins seek bids on retail area
The Florida Marlins plan to open a retail area adjacent to their new ballpark that is accessible to the public year-round and will feature a restaurant and shops. The team is calling on local retailers to bid for the opportunity to become part of the retail area. 

A stadium of its own helped Minnesota earn
$1.9M in profit on $17.9M in revenue.

Gophers profit from stadium move
The University of Minnesota earned gross revenue of $17.9 million for the 2009 football season at the new TCF Bank Stadium, compared with $10.5 million in 2008 at the Metrodome, according to a report in the Minneapolis Star Tribune. Minnesota in 2009 turned a profit of $1.9 million, near double what the Gophers' athletic department earned from football during the schoolÕs last season at the Metrodome, according to the report.

Preds' owners buy Del Biaggio shares
The Nashville Predators' ownership group completed its purchase of the shares previously held by Forecheck Investments, most of which were held by William "Boots" Del Biaggio, according to a league report. The local ownership group now owns more than 95 percent of the team.

ISC OKs extension on parcel sale
International Speedway Corp. executed a second amendment to its definitive agreement to sell its 676-acre parcel of property in Staten Island, N.Y., to KB Marine Holdings. The second amendment provides an extension to KB to close the transaction on or before Nov. 30. The total sales price is $88 million.

Tiger Balm sponsors 5K
Tiger Balm signed on as a sponsor for the 20th annual Susan G. Komen NYC Race for the Cure that was scheduled to take place this past Sunday in New York's Central Park. The event, featuring a 5-kilometer run and a fitness walk, was expected to draw 25,000 participants.

Credit union renews with Islanders
Bethpage Federal Credit Union renewed its sponsorship of the New York Islanders. Bethpage will again present a number of team community initiatives including the Islanders Kids Club, the Islanders Community Events (I.C.E.) Tour and Islanders at School Program.


Madison Square Garden
and Prudential Center are
about 15 minutes apart by

Liberty moving to Prudential Center
The New York Liberty will play the next three WNBA seasons at the Prudential Center in Newark during the Madison Square Garden transformation project. The MSG plans call for a $775 million to $850 million renovation that will have the arena closed for the next three summers.

K.C. Royals extend deal with local club
The Kansas City Royals extended their player development contract with the Omaha Royals through the 2014 season. Omaha has been Kansas City's Class AAA affiliate since the Royals joined the American League as an expansion franchise in 1969.

City Council eyes vote on Coyotes buyer
The Glendale City Council could vote as early as Tuesday on a preliminary lease agreement with PEAK6 Investments CEO Matthew Hulsizer, according to a report in The Arizona Republic. Hulsizer reportedly has been in talks to buy the Phoenix Coyotes from the NHL.

Airline to appear on Timbers' jerseys
Alaska Airlines signed a multiyear deal to sponsor the Portland Timbers as the team's official airline ahead of its Major League Soccer debut in 2011. The deal includes a logo appearing on the team's jerseys, making Alaska Airlines the first airline jersey sponsor in the 15-year history of MLS. 

Tops, Syracuse sign athletics deal
Tops Friendly Markets has become a corporate sponsor of several Syracuse University athletic teams, including football, men's and women's basketball, and men's and women's lacrosse. Terms of the two-year deal were not disclosed. The sponsorship comes seven months after Buffalo-based Tops increased its store holdings in central New York through the acquisition of a majority of the assets of retailer The Penn Traffic Co.

Thunder rewards 7 millionth fan
The Trenton Thunder, the Class AA affiliate of the New York Yankees, welcomed the team's 7 millionth fan in franchise history. Angie Bernstein of Mercerville, N.J., received a prize package that included tickets to a Broadway show and an assortment of gift cards. The Thunder was averaging more than 5,400 fans per game this year heading into the final home dates of its 2010 season.

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