|Super sales for NFL and Fox
The NFL’s TV advertising market has moved so early this year that sources say Fox will be in the unprecedented position of heading into the regular season with just a handful of Super Bowl spots left to sell.
|NFL, partners push Back to Football
The NFL’s Back to Football marketing campaign is a $50 million effort to brand the start of the season, league owners were told last week, with its initiatives reaching into schools, offices, sponsor companies, broadcasters and retailers.
|Adidas ups MLS bet with $200M deal
The biggest sponsorship agreement in MLS history just got bigger.
|CBS is ready to renew deal with U.S. Open
CBS Sports expects to renew by the end of the year its deal to broadcast the U.S. Open Tennis Championships, and the contract could include relief for the broadcaster in the event some of its coverage is delayed or canceled by rain, sources said.
|NASCAR retools its communications
NASCAR is set to announce major changes in its business structure this week that will establish an upgraded communications department with new leadership.