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SBJ/20100823/SBJ In-Depth
Loge boxes provide alternative between suites and club seats
Published August 23, 2010
When the 12- to 16-person suite is too large and the club seats aren’t intimate enough, the loge box might be just right.
weather televisions and space heaters.
Tom Waggoner and 360 Architecture were on the front edge of developing four-person loge boxes at Nationwide Arena in Columbus, and as colleges turn to the pros for facility ideas, Waggoner sees this midpriced option as a hot alternative.
Loge seats are often four-top or six-top tables with a view of the field and full access to all of the club-seat amenities. They’ve been a hot commodity at Oregon State’s renovated Reser Stadium and Minnesota’s TCF Bank Stadium. The 57 loge patrons at Minnesota have all-weather televisions and space heaters above to stay warm during late-season games.
Other twists in premium seating have emerged. At Auburn, 360’s Waggoner worked with the school to design a new basketball arena with 12 suites that have outdoor patios facing Jordan-Hare Stadium, providing fans in those units the exterior space for tailgate parties during football season.
“It’s a cool thing to market, something that ties into football games, but is not directly attached to the stadium,” Waggoner said.
— Don Muret




