SBJ/20100802/This Week's News

Stats LLC to distribute FanSnap ticket searches in content feeds

Secondary ticket metasearch engine FanSnap has struck a partnership with sports data developer and distributor Stats LLC to include its ticket search results in Stats’ content feeds.

The FanSnap data will be embedded as links within Stats’ Hosted Solution offering, a customized product that features scores, schedules, statistics and Associated Press editorial content and is distributed to more than 150 clients around the world. The FanSnap links will most prominently appear on pages showing schedules of coming games.

The deal represents a major boost in online reach for FanSnap, a nearly two-year-old California-based venture. Stats’ Hosted Solution clients collectively generate tens of millions of monthly unique visitors. Key Hosted Solution clients include The Wall Street Journal, The New York Times and The Washington Post.

“This has the potential to be one of the most significant implementations of what we’ve done,” said Mike Janes, FanSnap chief executive and president.

The site has recently struck several smaller distribution pacts, including with Time Warner Cable’s Roadrunner Internet service and Philly.com. Stats, meanwhile, has begun to seek affiliate partners to buttress the Hosted Solution product, with FanSnap the first such deal.

Specific financial terms were not disclosed, but the deal is premised mainly on revenue sharing. Users who click on the ticketing links in the Stats product and proceed to buy tickets will prompt a three-way split of commissions among FanSnap, Stats and the Stats client site. The Hosted Solution clients will not need to pay extra for the FanSnap links, in effect creating a new revenue source for them within the product.

FanSnap aggregates secondary ticket market listings from more than 60 outlets, ranging from broad-based marketplaces such as StubHub and eBay to smaller, individual brokers.

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