SBJ/20100712/Summer Reading

On tap: Surfing, selling short and swinging from your heels

“What books are you taking with you (to the beach or on vacation) this summer, and why are you looking forward to reading them?”

Tod Leiweke
Chief Executive Officer
Vulcan Sports & Entertainment

“No Shortcuts to the Top,” by Ed Viesturs

A book by my friend Ed Viesturs on his journey to conquer the tallest 14 peaks in the world without the use of supplemental oxygen, making for a great story by the Americas’ premier mountaineer.

“The River of Doubt: Theodore Roosevelt’s Darkest Journey,” by Candice Millard

An epic story of the former president’s journey to chart an unknown river in the Amazon.

“Open,” by Andre Agassi

Agassi’s revealing and compelling story of his life both on and off the court.

“Lost City of Z,” by David Grann

A story documenting the search of the mythical city hidden in the Amazon.

Ray Bednar
Senior Vice President, Global Sponsorship Executive
Bank of America

“Lone Survivor,” by Marcus Luttrell

“Joker One,” by Donovan Campbell

“Absolutely American,” by David Lipsky

Ben Sturner
CEO
The Leverage Agency

“Who’s Got Your Back,” by Keith Ferrazzi

I was fortunate enough to have breakfast with Keith recently and am working with him on a few projects. Keith gives great insight on relationship building and goal setting.

“Pyramid of Success,” by John Wooden

The more I read about Coach Wooden’s leadership skills, it amazes me how simple and practical his advice on and off the court is to learn and follow

“Delivering Happiness: A Path to Profits, Passion, and Purpose,” by Tony Hsieh

Hsieh is CEO of Zappos, and Zappos has built an amazing business on customer service, loyalty and entrepreneurial success. I hope to learn a few secrets.

Jon Podany
Chief Marketing Officer
LPGA

“Swinging From My Heels: Confessions of an LPGA Star,” by Christina Kim

Good for me to read early in my tenure at the LPGA.

“Have a Little Faith,” by Mitch Albom

I have really enjoyed Mitch Albom’s books, including “Tuesdays with Morrie” and “The Five People You Meet in Heaven.”

“The Big Short: Inside the Doomsday Machine,” by Michael Lewis

It’s about the people who saw the real estate crash coming and made billions from their foresight. With my finance background, I still have an interest in finance/investing.

Chris Wagner
Executive Vice President
NeuLion

“Missing Links,” by Rick Reilly

I love to golf, and this book is hilarious. If you have not read it, you should. If you like to gamble when you play golf, this book is a must read. You don’t need to know your bogeys from your birdies to find at least three laughs per page in this novel.

Bill Rasmussen
Founder, ESPN
CEO & Founder, College Fanz Sports Network

“It’s What’s Inside The Lines That Counts,” by Fay Vincent

“Steinbrenner: The Last Lion of Baseball,” by Bill Madden

“Big Book of Baseball Blunders: A Complete Guide to the Worst Decisions and Stupidest Moments in Baseball History,” by Rob Neyer

“To Try Men’s Souls: A Novel of George Washington and the Fight for American Freedom,” by Newt Gingrich and William Forstchen

This is a new piece of historical fiction based upon the Battle of Trenton, one of the most amazing American military successes ever.

Jason McIntyre
Editor & General Manager
The Big Lead

“The Alchemist,” by Paulo Coelho

“The Big Short: Inside the Doomsday Machine,” by Michael Lewis

“The Air Castle That Blew Up,” by Stieg Larsson

(Editor’s note: This is the literal translation of the book that, when translated into English, was re-titled “The Girl Who Kicked the Hornets’ Nest.”)

Lisa Baird
Chief Marketing Officer
U.S. Olympic Committee

“The Big Short: Inside the Doomsday Machine,” by Michael Lewis

One of my favorite writers takes a complicated story and writes a fascinating human drama. This book made a huge impact on how I view Wall Street.

“Game Change: Obama and the Clintons, McCain and Palin and the Race of a Lifetime,” by John Heilemann and Mark Halperin

Heilemann and Halperin’s authentic novel affirms that our political system still works.

“The Particular Sadness of Lemon Cake,” by Aimee Bender

I’m saving this selection for a long airplane ride or for sitting on my deck this summer while overlooking the water.

Kelly Vaught
Owner
BeCore Promotions

“Last Night in Twisted River,” by John Irving

I’ve been a fan since “The World According to Garp.”

“Catch-22,” by Joseph Heller

I re-read a book every year, and it’s been a long time since I read this funniest of all books ever written.

Mark Cohon
Commissioner
Canadian Football League

“The Book of Negroes,” by Lawrence Hill

Written by a Canadian award-winning writer, this is a powerful fictional story inspired by a fascinating but little-known historical document recorded during American slavery called “The Book of Negroes.” The novel was published in the U.S. under the title “Someone Knows My Name.”

Sheryl Shade
Owner
Shade Global Inc.

“Sweetness and Blood: How Surfing Spread from Hawaii and California to the Rest of the World, with Some Unexpected Results,” by Michael Scott Moore

“Queens Consort: England ’s Medieval Queens from Eleanor of Aquitaine to Elizabeth of York,” by Lisa Hilton

“Rome 1960: The Olympics That Changed the World,” by David Maraniss

This has been sitting on my bookshelf for a year.

“Cognitive Surplus: Creativity and Generosity in a Connected Age,” by Clay Shirky

Tom Compton
President
NHRA

“The Cactus Eaters,” by Dan White

As an avid backpacker, I just wish I had the time to personally experience the 2,650-mile journey from Mexico to Canada on the Pacific Coast Trail.

“Out of Captivity,” by Marc Gonsalves

I find it intriguing to think about how I would fare being held captive in the jungles of Colombia for more than five years and the incredible test of survival both mentally and physically.

“Zeitoun,” by Dave Eggers

I picked this book up on one of my many travels across the country to more fully appreciate how — five years later — the Katrina disaster still affects those living in its aftermath on a day-to-day basis.

Mary Harvey
Chief Operating Officer
Women’s Professional Soccer

“Born to Run: A Hidden Tribe, Superathletes and the Greatest Race the World Has Never Seen,” by Christopher McDougall

“Sneaker Wars,” by Barbara Smit

“Outliers,” by Malcolm Gladwell

Jason Simpson
Executive Director, Corporate Sponsorships
AT&T

“Pacific Rims: BeermenBallin’ in Flip-Flops and the Philippines ’ Unlikely Love Affair with Basketball,” by Rafe Bartholomew

While in grad school, I did an internship for a Filipino company that owned a PBA team, the Alaska Milkmen, and got to experience Philippines basketball firsthand. The country loves basketball, and I expect the book will have some great stories and shed some light on the cultural impact of the sport in the country.

“War,” by Sebastian Junger

A great author telling the story of our heroic troops in Afghanistan.

Eric Baldwin
Championship Director
Deutsche Bank Championship

The Millennieum Trilogy, by Stieg Larsson — “The Girl With the Dragon Tattoo,” “The Girl Who Played With Fire” and “The Girl Who Kicked the Hornets’ Nest.”

I was fascinated about the author writing all three and then dying before they were released. I have been told that they are suspenseful and have great characters.

This is the first installment in a series on what top sports executives and personalities are reading this summer. The responses were compiled by Assistant Managing Editor Tom Stinson.
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