50 Most Influential: Introduction 50 Most Influential: No. 34 Ditching ’burbs for Detroit NHL brings doughnuts, signs Dunkin’ deal 50 Most Influential: No. 16 ‘Suite’ gifts, and even a few ugly ones Group builds platform for hockey award 50 Most Influential: No. 38 Alabama scores some serious bling Sports Media: NFL steps into esports
Forward thinking with...
Published June 28, 2010
you make of the small number of people seeking sports on vacation?
ZUSSMAN: It is consistent with the segment that is truly dedicated to athletic performance and fitness. That group may be smaller but is very likely to use vacation time to support athletic activities. Last year we saw a small drop in number of occasional campers, and that has since recovered. However, our programs for dedicated athletes remained strong and are now even ahead of where they were in 2008 before the downturn.
Senior Vice President, Research,
U.S. Travel Association
the overall view of vacation travel at this point?
COOK: Although it may be premature to declare that the travel industry is fully on the road to recovery, it does appear that the worst may well now be over and that we are poised for a rebound, although we are likely to experience ups and downs along the way.