SBJ/20100628/Up Next

Forward thinking with...

Sam Zussman
Managing Director,
IMG Academies

What do you make of the small number of people seeking sports on vacation?
ZUSSMAN: It is consistent with the segment that is truly dedicated to athletic performance and fitness. That group may be smaller but is very likely to use vacation time to support athletic activities. Last year we saw a small drop in number of occasional campers, and that has since recovered. However, our programs for dedicated athletes remained strong and are now even ahead of where they were in 2008 before the downturn.

Suzanne Cook
Senior Vice President, Research,
U.S. Travel Association

What is the overall view of vacation travel at this point?
COOK:
Although it may be premature to declare that the travel industry is fully on the road to recovery, it does appear that the worst may well now be over and that we are poised for a rebound, although we are likely to experience ups and downs along the way.

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