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Forward thinking with...
Published June 28, 2010
Sam Zussman
Managing
Director,
IMG
Academies
What do
you make of the small number of people seeking sports on vacation?
ZUSSMAN: It is consistent with the
segment that is truly dedicated to athletic performance and fitness. That group
may be smaller but is very likely to use vacation time to support athletic
activities. Last year we saw a small drop in number of occasional campers, and
that has since recovered. However, our programs for dedicated athletes remained
strong and are now even ahead of where they were in 2008 before the downturn.
Suzanne Cook
Senior
Vice President, Research,
U.S.
Travel Association
What is
the overall view of vacation travel at this point?
COOK: Although it may be premature to
declare that the travel industry is fully on the road to recovery, it does
appear that the worst may well now be over and that we are poised for a
rebound, although we are likely to experience ups and downs along the way.
