SBJ/20100628/This Week's News

Site ranks teams, leagues by fans on Twitter, Facebook

Indianapolis-based Coyle Media has developed, a new website designed to track the number of social-media followers held by sports teams and leagues.

The site lists the number of Twitter and Facebook followers each team and league has, a ranking that’s topped by the NBA’s combined following of more than 4.5 million people. Ultimately, the site is being designed as more of an open-source tutorial on social media and strategies used to build large followings in these forums.

Coyle Media developed

“It’s an extension of the Sports 2.0 community we’re trying to foster,” said Pat Coyle, president of Coyle Media. “What we’re looking to do soon is harness this data, begin to study the content deeper, and see what’s really working out there.”

Data is generally updated every 12 hours and can be segmented by sport and geographic region. Non-U.S. teams and leagues, including the likes of Liverpool FC, Real Madrid and New Zealand rugby, are included.

The site is free, and while Coyle said he eventually may put in paid or free password-protected content to, the destination for now is also serving as a marketing tool for his consulting practice and series of Sports Marketing 2.0 conferences. does not include player rankings, as there are already several other sites that perform various aggregations and rankings of athlete Twitter feeds.

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