CBS is ready to renew deal with U.S. Open Talk of warming trend in relations gets cool reception NFL, partners push Back to Football Super sales for NFL and Fox Is football the next Farmville? Paciolan, StubHub launch ticket partnership PGA Tour adds women’s, youth apparel licensees UFC gets ex-NBA exec to lead Far East push Diverse cast vies for NASCAR ride on BET show No Headline
Upcoming Conferences and Events
SBJ/20100628/This Week's News
Magic’s Dwight Howard signs with Lagardère
Published June 28, 2010
Lagardère Unlimited, the French conglomerate that emerged as a player in the U.S. sports business this year by buying Blue Entertainment Sports Television, has signed four-time NBA all-star Dwight Howard of the Orlando Magic for representation on and off the court.
“Our team at Lagardère is thrilled that Dwight chose us to represent him,” said Lagardère’s president of basketball, Dan Fegan, who will co-represent Howard with Mitchell Butler, Lagardère vice president of basketball.
“Dwight is one of a handful of iconic superstars with an authentic brand and global appeal,” Fegan said.
Howard, who was chosen first overall in the 2004 NBA draft, had been represented by Aaron Goodwin of Goodwin Sports but left him a few months ago.
This has been a big year for Fegan, who has been a prominent NBA agent for years. He also represents Kentucky point guard John Wall, who was widely expected to be the No. 1 pick of the NBA draft last Thursday. Fegan got Wall one of the biggest shoe contracts in years: a five-year, $25 million deal with Reebok (see related story).