SBJ/20100607/This Week's News
Smucker’s renews LPGA sponsorship
Published June 7, 2010
The LPGA renewed one of its longest standing sponsorships last week when it signed a two-year deal with the J.M. Smucker Co.
A formal announcement will be made later this week. The LPGA would not divulge how much the renewal is worth.
J.M. Smucker Co. has attached its Smucker’s brand to the LPGA’s Child Development Center since it first came on board as an LPGA sponsor in 1993.
With the new deal, which goes through 2011, Smucker’s will take that sponsorship a step further. It will sponsor 15 mothers that play on the tour by using its Uncrustables brand. Smucker’s is setting up Team Smucker’s Uncrustables, which is made up of the golf-playing mothers.
The moms will carry trading cards and coupons that they will hand out to fans on the golf course. The golfers also will have a club head cover bearing the Team Smucker’s Uncrustables logo.
As part of the deal, Uncrustables will become the official peanut butter-and-jelly sandwich of the LPGA.
The golfers include Laura Diaz, Jackie Gallagher-Smith, Vicky Goetze-Ackerman, Hee-Won Han, Maria Hjorth, Pat Hurst, Leta Lindley, Stephanie Louden, Catriona Matthew, Janice Moodie, Karen Stupples and Kris Tschetter.