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CBSSports.com users can click through to Univision’s Cup coverage

CBSSports.com has struck a deal with Univision to provide one-click access to the Spanish-language broadcaster’s live online coverage of the World Cup.

Visitors to CBSSports.com, which in April ranked fourth in comScore traffic rankings among sports sites with 21.1 million unique users, will see direct links to live streamed matches at univisionfutbol.com. The move is similar to the one-click access to March Madness On Demand CBS has provided to hundreds of other sites the last two years. It also presents an alternative to ESPN3’s online coverage of the World Cup.

ESPN3 has an audience of more than 51 million homes.

“We’re sort of staying true to the idea of MMOD but now playing the role of distributor,” said Jason Kint, CBSSports.com senior vice president and general manager. “ESPN’s done a phenomenal job for soccer, but for somebody who’s on our site, and we’re obviously generating significant traffic, we believe we’ll provide our users a very simple option to access the games.”

The move is aimed primarily at an in-office audience, as many of the games in South Africa will occur during U.S. business hours. Financial terms of the deal were not disclosed. CBS will not have any branding on the Univision video player.

“This linking agreement allows CBS to provide value to their audience by providing them with access to Univision’s complete coverage and the live streaming of the 2010 FIFA World Cup games, and provides univisionfutbol.com with additional reach, which helps expand our audience,” said Kevin Conroy, Univision Interactive Media president.

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