|NHL sharpens European focus
On Oct. 2, the Boston Bruins will put the strength of its city’s ethnic heritage to the test with a preseason game in Belfast against what will likely be a team of Irish all-stars at Odyssey Arena, marking the first visit by an NHL team to the Emerald Isle.
|NASCAR and Wal-Mart talk exclusive deal
Wal-Mart is in deep discussions with NASCAR team and league officials about a wide-ranging deal that has both sponsorship and licensing implications.
|Allstate close to keeping hands on Sugar Bowl
Allstate is poised to be the first sponsor to renew its BCS bowl title sponsorship with ESPN.
|Commercial revenue drops again at NFLPA
The NFL Players Association’s commercial business continued to suffer in its most recent fiscal year, with revenue having now dropped 15 percent in the last two years, to $115 million, according to an analysis of the union’s most recent annual report, or LM-2, filed with the Department of Labor.