SBJ/20100517/Sports Business Awards

Sports Sponsor of the Year

Major mileage from its sponsorship of the highly successful NHL Winter Classic
Key partnerships include the NFL, NHL, PGA Tour and Izod IndyCar Series
Sponsorship of Super Bowl Halftime Show further highlighted the world’s largest tire company
Smart creative around its NBA sponsorship
One of the best in the business with on-site activation at sports events
NBA-themed advertising drew upon the star power of hoops players, current and retired
Procter & Gamble
Went straight to the top in U.S. sports marketing in signing deals with the NFL and USOC
Marketing alliances with more than a dozen Olympic athletes during the Winter Games highlighted P&G’s diverse brand lineup
P&G Family Home at the Olympics attracted U.S. athletes and media attention
“Go World” campaign built anticipation for the Vancouver Winter Games
Renewed partnership with the NFL for five more seasons
Deep global ties to soccer, anchored by FIFA sponsorship
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