SBJ/20100517/Sports Business Awards

Professional Sports Team of the Year

Cleveland Cavaliers
Highlights
A powerhouse in NBA business metrics with the team sitting at or near the top in average attendance, overall revenue and local television ratings
Innovation at the heart of its business strategy with increased fan adoption of the team’s paperless ticket product
An increased global presence with a multi-year, multimillion-dollar sponsorship with China ’s largest beer maker, Tsingtao
Seattle Sounders FC
Highlights
Spectacular success in inaugural year has team establishing a model for future franchises
Led the league in average attendance last season
Innovative “March to the Match” and supporters groups fuel fan passion
New Orleans Saints
Highlights
Sold out every home game en route to Super Bowl-winning season
Deal with the Superdome cemented the team’s future in New Orleans
Maintained a respectable sponsorship base in a challenging market
Philadelphia Phillies
Highlights
Recognized as one of the “best in class” franchises in all of MLB
Set attendance record with 3.6 million total fans during the 2009 season
Saw big increases in local ratings and market share
Washington Capitals
Highlights
Frenzied fan base one of the most passionate in the NHL
Ticketing strategies kept seats in demand at Verizon Center
Added 33 new sponsors in 2009
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