SBJ/20100517/Sports Business Awards

Professional Sports League of the Year

mlb
Highlights
Healthy attendance despite economic downturn
Successful launch of MLB Network
Strong postseason ratings
pbr
Highlights
Most successful year ever, with growth in attendance and ticket revenue
Aggressive content distribution strategy
Increased fan accessibility to events and competitors
nba
Highlights
Gains in attendance and ratings
Leadership in social responsibility, including inaugural Green Week
Continued push for international growth
nfl
Highlights
Huge ratings, capped by a record-setting Super Bowl
Successful launch of NFL RedZone channel
Added four new sponsors and three new promotional partners
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