SBJ/20100517/Sports Business Awards

Best in Sports Television

CBS Sports
Super Bowl broadcast most-viewed television program of all time in the U.S.
SEC package provides strong football windows on Saturdays
Extensive program roster that also includes March Madness and the Masters
MLB Network
Successful launch won immediate industry praise
Recruited some of the best on-air talent in baseball
Quality original programming
NBC Sports
Continued to excel in producing big events, including the Vancouver Winter Games
Compelling “Football Night in America ” warms up viewers for “Sunday Night Football”
All-encompassing promotion strategy led to most-watched Kentucky Derby in 20 years
ESPN Networks
Dominates sports television with sheer tonnage of programming
Strong ratings growth month over month, and “Monday Night Football” recorded significant increase
Innovator with new technologies, including 3-D
Fox Sports
Strong NFL package anchors Fox’s top-shelf rights
Broadcaster for successful MLB playoffs, culminating with the New York Yankees’ 27th World Series win
Compelling programming around MLB All-Star Game
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