SBJ/20100517/Sports Business Awards

Best in Sports Media

CBS Sports
Super Bowl XLIV passes “M*A*S*H” series finale in 1983 to become the most-watched TV program in U.S. history
Deep roots with major properties including the NFL (50 years) and professional golf (60 years)
Growth and success of March Madness on Demand
Launch and success of MLB Network
New network accumulates impressive talent pool
Sustained success and advances at MLB Advanced Media
NFL RedZone gets off to a successful start
Deal with Comcast expands NFL Network distribution
Redevelopment of extends the league’s digital presence
DirecTV Sports
Most interactive television experience available
Original programming with the Red Zone Channel
Technology pioneer; continually enhances programming
Local news initiatives by launching five local sports websites in the U.S.
Opened three major facilities, including a West Coast production facility in Los Angeles
ESPN and ESPN2 each enjoyed most-viewed year
Turner Sports
New agreement with PGA of America for broadcasting and interactive rights
Significant enhancements to NBA Digital portfolio
Added technology for use during broadcasts — PitchTrax in baseball and RaceBuddy for NASCAR
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