SBJ/20100517/Sports Business Awards

Best in Digital Sports Media

CBS Sports — March Madness on Demand
Highlights
Improved video player
New mobile and user-friendly applications
Successful business model — huge advertising sales and record revenue
ESPN Digital Media
Highlights
Launch of local online initiatives in Chicago, Boston, Dallas, Los Angeles and New York extends its reach
Introduced new sleek site design, which included enhancements to video quality
A leader in the broadband and mobile sports space, including the launch of numerous successful apps
MLB Advanced Media
Highlights
Start of live, in-market streaming of games
Growth in all key paid-content subscriptions
Improved mobile apps
NHL
Highlights
Redesigned NHL GameCenter Live brought expanded capabilities
All-in approach to social networking
Continues push to be on cutting edge of digital applications
Turner Sports
Highlights
Innovations to its NBA Digital portfolio
Extensive portfolio also includes NASCAR, the PGA Tour and PGA of America
Online tools enhance the user experience
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