SBJ/20100517/Sports Business Awards

Best in Corporate Consulting, Marketing and Client Services

Genesco Sports Enterprises
Expanded client roster to include five new partners
Negotiated more than 120 team and league contracts
Awarded strategic consulting business for MillerCoors’ NFL business
Global reach extended into Saudi Arabia, Singapore and India
Added more blue-chip clients than any of the past five years
Key renewals included GE and RBS
The Marketing Arm
Posted double-digit year-on-year growth for its sports marketing business
Added 26 people to its staff of more than 400 employees
Added HP, Hilton, Izod, Van Heusen and to client roster
GMR Marketing
Added Comcast,, Hershey’s, Procter & Gamble and Royal Bank of Canada to client roster
Led Procter & Gamble’s active sponsorship year by developing strategy and support for its NFL and USOC investments
Posted a 15 percent increase in consulting services versus the prior year
Momentum Worldwide
Retained by ExxonMobil to evaluate global sponsorship opportunities in motorsports
Other key clients that include American Express, Coca-Cola, UPS and the U.S. Army
Outfits all staffers with video cameras to document everything in the field for use in improving programs
Best year in company’s 26-year history
Six big business wins, including Anheuser-Busch InBev, Chick-fil-A and Puma
Manages more than 5,000 events each year throughout the world
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