April 5 - 11, 2010
Top Stories
This Week's HeadlinesNBA strikes sponsor gold with Bacardi
The NBA has signed a sponsorship deal with Bacardi, making it the first of the big four professional stick and ball sports to sign a spirits marketer as a corporate patron, and likely serving as a catalyst for other leagues.Goodell sets revenue goal of $25B by 2027 for NFL
NFL Commissioner Roger Goodell wants the league to reach $25 billion in revenue by 2027, an amount that would mean adding nearly $1 billion in new revenue on average each year until then.Gridiron aims to get handle on expenses
Gridiron Greats Assistance Fund, the charity formed three years ago by a group of retired football players featuring Mike Ditka to help their peers in need, is working to rein in weighty expenses that in the first two years of the organization prevented much of the donations from reaching the retirees.Sternberg takes over Universal Sports, joined by Miller
Three months after leaving his position overseeing Fox Soccer Channel, Fuel TV and Fox Sports En Español, David Sternberg is set to take over as CEO of Olympic sports network Universal Sports.More HeadlinesOut of The Office
Ray Bednar, Senior Vice President, Global Sponsorship Executive, Bank of America
Discipline and accountability are certainly nothing new to Bank of America sponsorship czar Ray Bednar, particularly in today’s economic environment.
- FINA wants more of Olympic TV revenue po...
- Fleet-tracking company finds road to spo...
- Goodell sets revenue goal of $25B by 202...
- Goodell sets revenue goal of $25B by 202...
- Gridiron aims to get handle on expenses
- K-Swiss tests high school market with tw...
- Kansas Speedway promotes executives
- MetLife stadium deal right on time
- MLBAM mobile work migrates to site
- MLB’s ‘Beyond Baseball’ back with more s...
- NACDA secures big names for convention
- NBA, NHL releasing their apps as iPad de...
- NBA strikes sponsor gold with Bacardi
- NY Road Runners makes push with new mark...
- Poll: Sports executives more bullish abo...
- Poll: Sports executives more bullish abo...
- Skin in the deal: Nivea brings its blue ...
- Sternberg takes over Universal Sports, j...
- They have it covered
- USOC to close California office, relocat...
- World Cup beer drinkers, unite!
- Wypall to title-sponsor Nationwide race
