‘Daytona Day’ back with new activation MLS sponsor loyalty: Coke bubbles up Baker to chair sports group at O’Melveny Suns’ strategy? Take a look (in VR) IndyCar steers marketing toward digital NBPA bets on power of its stars Coast to Coast How Clemson nails it on social media Fewer seats mean greater value in Miami CFP notebook: More Culpepper
Forward thinking with ...
Published March 29, 2010
Chairman and CEO
overplaying the importance of technology
in the sports space today at the expense of better and more-engaged personal
“I believe in the power of personal, live experiences to build the business and profits of sponsors. We know technology is one tool to accomplish those goals, but we use technology to facilitate personal experience, not as an end. We have seen companies invest considerable dollars in digital opportunities without a clear focus. Most of those efforts fail because they are not grounded in building enriched personal experiences. As long as we think of technology as the destination, we are overplaying the importance.”