Forward Thinking with... Industry must adapt to decline in American spending on sports A family’s ‘staycation’ could be all a sports team ever wanted Forward thinking with... Forward thinking with ... Use of technology by fans offers industry lots of room to grow Watching sports more on TV? Time, money likely explain why Forward thinking with ... Sports can reconnect by becoming part of the community Forward Thinking with...
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Published March 29, 2010
Chairman and CEO
overplaying the importance of technology
in the sports space today at the expense of better and more-engaged personal
“I believe in the power of personal, live experiences to build the business and profits of sponsors. We know technology is one tool to accomplish those goals, but we use technology to facilitate personal experience, not as an end. We have seen companies invest considerable dollars in digital opportunities without a clear focus. Most of those efforts fail because they are not grounded in building enriched personal experiences. As long as we think of technology as the destination, we are overplaying the importance.”