Rowdy.com broadens focus to events beyond NASCAR tracks

Rowdy.com, the edgy and irreverent sports Web site that formerly focused its cameras solely on NASCAR, is relaunching its site this week to provide users with a new look that will include coverage of other major sports.

The site will now address the seven core
sports covered by Sporting News.

Operating under the Sporting News flag, Rowdy’s video-centric site will broaden its coverage to include the seven core sports covered by Sporting News — the NFL, NBA, MLB, NHL, NASCAR and college football and basketball.

Rowdy and Sporting News are owned by American City Business Journals, which also owns SportsBusiness Journal and SportsBusiness Daily.

In addition to a redesigned site by San Diego-based Digitaria, Rowdy is introducing a new video platform that’s being powered by its new Web partner, Ooyala, whose other clients include Dell, Warner Bros. and Electronic Arts.

With the tag line “Say it like it is,” Rowdy’s site includes original videos, blogs, discussion groups and highlighted posts from Twitter and Facebook. Rowdy’s videos are shot from events and also from its own sets. Two new videos debut each day, along with a sports podcast.

— Michael Smith