SBJ/20100308/This Week's News

FSG extends deal with ISP Sports for Boston College radio rights

Fenway Sports Group has signed a nine-year extension with ISP Sports for the college sports marketer to manage radio initiatives for Boston College football and men’s basketball.

ISP, whose five-year deal with FSG was to expire later this year, will handle advertising and sponsorship sales, programming and production for Boston College radio broadcasts through June 2019. The school continues as one of more than 60 that ISP represents.

Financial terms were not disclosed, but industry insiders say the rights are worth in the middle to high six figures annually.

The deal was purposely structured to line up with a long-term extension FSG signed in 2007 with Boston College, in which the New England Sports Ventures unit oversees a comprehensive marketing and sales effort for the school’s athletic department.

“The status quo in this instance has been very good to us, and this was a move to keep that structure in place,” said Billy Hogan, FSG managing director.

ISP will seek to sell more national advertising for Boston College radio broadcasts that would be part of broader buys across ISP’s network of schools. Boston College radio broadcasts for men’s basketball and football are heard in all six New England states.

“We’ve had a really good five-year run with these guys so far, and we’re looking forward to building upon that,” said Janeen Lalik, ISP Sports senior vice president.

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