SBJ/20100308/Forty Under 40

Todd Goldstein


At a time when many new sports facilities have struggled to find corporate sponsors, Todd Goldstein, the president of AEG Global Partnerships, was able late last year to secure the first arena naming-rights deal in China for the new Shanghai Arena, a joint venture among AEG, the NBA and the state-owned Shanghai Oriental Pearl Group.


The deal, with Mercedes-Benz, is said to be valued at between $80 million and $100 million over 10 years.

It’s not the first major naming-rights deal Goldstein has done. He sold Nokia the naming rights to multiple areas at L.A. Live, secured the naming-rights deal for O2 Arena in London, and closed many other deals with the nearly 100 sports and entertainment facilities AEG owns or manages worldwide.

Age: 38
Title: President, AEG Global Partnerships
Company: AEG
Education: B.A., communications, University of Colorado; MBA, University of Denver
Family: Wife, Kim; sons Max (8) and Ben (6); daughter Eli (4)
Career: Worked for multiple years with the Denver Nuggets, Colorado Avalanche and Pepsi Center; joined AEG 10 years ago
Last vacation: Manhattan Beach, Calif., with the whole family
Favorite book: "Pirate Latitudes," by Michael Crichton
Favorite movie: "The Hangover"
What’s on your iPod? MGMT, Iglu & Hartly, LMFAO
Pet peeve: Static electricity
Greatest achievement: My family
Greatest disappointment: Not always able to see my familys achievements
Fantasy job: Hand model
Executive you most admire: My father and my wife
Business advice: Be passionate about your product.

Goldstein started at AEG as a sales executive in 2001 and was promoted up through the organization. In 2008, when AEG Global Partnerships was launched, he was named president of the new division. Goldstein reports directly to AEG President and CEO Tim Leiweke.

Goldstein says Leiweke “taught me everything I know.”

Leiweke said of Goldstein: “To see him running a division that generates almost a quarter of a billion dollars a year, to see partners grow with us and all of our endeavors, is a real credit to Todd, his work ethic, enthusiasm for life and leadership abilities.”

Goldstein says the global economic recession has taught him “to listen better to the person across the table from me and see things through their eyes.”

“When you come close to consummating a deal,” he said, “you almost have to be on their side [of the table] because to get board approval for these long-term deals is not nearly as easy as it has been in the past.”

Back to 2010 Forty Under 40 list.

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