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Published March 8, 2010
Last year saw Turner Sports’ aggressive, multiplatform content strategy hit full steam, and senior vice president Matt Hong played a critical role in the long-desired strategy’s execution.
After spending several years accumulating content agreements and extending existing pacts, Turner hit the market with an extensive suite of assets that includes management of the PGA Tour and NASCAR Web sites, the NBA Digital joint venture for the online, network and mobile properties, a content and sales relationship with Yahoo!, and a relaunched TBS Hot Corner in partnership with MLB Advanced Media.
Within that framework, Hong also oversaw the development of additional elements such as new iPhone applications and social-networking components for several key events, including the PGA Championship and NBA Playoffs, as well as a revamped Hot Corner that included additional video content and Twitter feeds from network announcers.
Not surprisingly, every major digital property in the Turner portfolio posted significant metrics growth in 2009 compared with the prior year, usually by high double-digit and triple-digit percentages.
Hong was promoted last summer to senior vice president and general manager of Turner Sports, putting him in charge of the day-to-day operation of the TV and digital businesses.
“Last year was about really delivering on the strategy we laid out, being active across all platforms,” he said. “In each of these instances, we were able to provide a meaningful, complementary experience to the user, get them deeper inside these events, and in many instances, get out in front with some new technology.”