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SBJ/20100208/This Week's News
Cubs building all-inclusive club on suite level
Published February 8, 2010
Chicago Cubs owner Tom Ricketts’ first big capital project to renovate 96-year-old Wrigley Field will be a new all-inclusive club on the suite level where 71 season-ticket holders will pay $300 a game.
The club, the first of its kind at Wrigley, will offer the most expensive season tickets in 2010 by far for the Cubs, who Ricketts bought from Tribune Co. late last year.
The Cubs join a list of big league teams repositioning unsold suite inventory as larger hospitality spaces tied to all-inclusive ticket packages. They are consolidating six suites down the left-field line by the home bullpen, units that had been reserved for game rentals.
The space is called the Executive Club for now, but the Cubs expect to announce a naming-rights partner in the next week or two, said Wally Hayward, chief sales and marketing officer.
The new club provides an affordable option for smaller firms to buy fewer seats on the mezzanine level, Hayward said. A regular suite with 15 to 18 tickets costs $169,000 to $280,000 a season depending on location.
The club’s $24,300 season price covers all food and drink, including alcohol, parking for every game, the ability to buy additional tickets for select games, access to postseason tickets, tickets to concerts and other special events, and access to hold corporate meetings on non-game days.
The Cubs should have no trouble selling it out as they begin contacting current season-ticket holders and new prospects, Hayward said.
“We’re just hitting the market the last couple days and talking to people who have expressed interest,” Hayward said last week. “This ‘super-suite’ reaches a niche market in Chicago for people who want a luxury experience for entertaining but only want to buy two, four or six seats for 81 games.”
Populous, the Kansas City sports architect that designed the renovation and expansion of Wrigley’s bleacher seats in 2006, is planning the Executive Club, confirmed Gina Stingley, the firm’s brand manager.
The new club will be next door to the Ricketts family suite as the Cubs consolidate suite numbers 7 and 8 into a larger skybox for ownership, Hayward said.